CCI actively participates into its various campaigns, which have been held successfully in some of the Asian countries recently. Please enlighten us about your upcoming campaigns?
CCI launched its “COTTONSCAPE” advertising campaign in India this year, featuring a series of print advertisements capturing cotton moments at various stages in people’s lives. The advertisements appear in leading fashion and lifestyle magazines throughout India. In China, our COTTON USA “Naturally Color Your Life” campaign was inspired by the colorful “American Quilt” concept.
A mini-website, www.uscottonlife.com, was launched to showcase all the ways cotton fits into a natural lifestyle in addition to implementing a series of progressive campaigns to engage licensees, consumers and celebrities. In Europe, the stylish COTTON USA advertising campaign promotes the luxurious benefits of U.S. cotton, including its high fashion appeal and usage in home furnishings.
In Thailand, Taiwan, Korea and Japan, CCI’s annual Cotton Days highlighted U.S. cotton and featured industry leaders, press interviews and celebrities. Cotton Day Thailand kicked off CCI's Teddy Bear Ambassador campaign, enlisting COTTON USA licensees and 27 brands.
Cotton Day Taiwan featured a TV commercial launch by singer-songwriter fan and a sold-out concert for the performer SHOW. Cotton Day Korea enlisted a top designer and celebrity to display "Cotton Contemporary," a vision of cotton as fashion on the runway. Cotton Day Japan featured three celebrities who received awards for their contributions to cotton promotion.
In addition, Miwa, CCI Japan's spokesperson, sang her newest single "Cotton Season." COTTON USA is also active in the Western Hemisphere through sourcing fairs, trade shows and consumer events.
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