The consumer demand for branded products will continue to grow
Arun Bhawsingka talks about the market for branded home textile products in India with Fibre2Fashion correspondent Mary Christine Joy.
Launched in 2004, Portico New York, a wholly owned subsidiary of Creative Portico Pvt. Ltd., is the company's flagship home styling solutions brand. The company won the DuPont Award for Packaging Innovation in 2009 for its eco-friendly packaging.
Arun Bhawsingka, a veteran in the retail industry, has held enviable positions in his career spanning 25 years. Before taking up the mandate of CEO to Creative Portico Pvt. Ltd, which owns the home luxury brand Portico New York, Mr. Bhawsingka served as the Vice President of Domestic Retail at Bombay Dyeing. He was also associated with retail giant Raymond Apparel Limited as the General Manager.
Portico New York is one of the leading brands for home textiles in India. Can you tell us some of the secrets behind your success? What have been your strengths as a company?
Portico New York's biggest strength is our belief and commitment to taking home textile products to the level of fashion products from the traditional approach to it as a commodity product. Our designs, continuous product innovations, association with designers, advertising, everything is in sync with this vision.
You have worked for several leading brands in the past. What makes Portico New York special as compared to the rest in terms of management?
Creative Group is one of the most respected and established textile group in the country and operates under the dynamic leadership of Vijay Agarwal who is a gem of an individual and a wonderful, motivating leader who believes in the ability of his team members.
I would like to quote one of your earlier statements, "Goa is a huge market and customer base for us". What makes Goa special? What potential do you see in this market?
Goa is fast developing and many people are buying or building their second home here, to be used as holiday home. Also, with tourism, Goa does offer a big opportunity for home textile products. In fact, just a few weeks back, Portico, New York has opened its first EBO in Goa.
You have your own notions for an ideal fabric material in home textiles. Can you let us know which fabric material would you prefer for home textiles and why?
It will only be cotton because the Indian weather is conducive to cotton. So, cotton is the most suitable fabric material for home textiles, since it comes in touch with the body.
Combed cotton gives a little extra soft feel and sheen to the product. So, depending on the price point, its use can be recommended.
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