The consumer demand for branded products will continue to grow
Arun Bhawsingka talks about the market for branded home textile products in India with Fibre2Fashion correspondent Mary Christine Joy. Synopsis: Launched in 2004, Portico New York, a wholly owned subsidiary of Creative Portico Pvt. Ltd., is the company's flagship home styling solutions brand. The company won the DuPont Award for Packaging Innovation in 2009 for its eco-friendly packaging. Arun Bhawsingka, a veteran in the retail industry, has held enviable positions in his career spanning 25 years. Before taking up the mandate of CEO to Creative Portico Pvt. Ltd, which owns the home luxury brand Portico New York, Mr. Bhawsingka served as the Vice President of Domestic Retail at Bombay Dyeing. He was also associated with retail giant Raymond Apparel Limited as the General Manager. Excerpts:
Portico New York is one of the leading brands for home textiles in India. Can you tell us some of the secrets behind your success? What have been your strengths as a company?
You have worked for several leading brands in the past. What makes Portico New York special as compared to the rest in terms of management?
I would like to quote one of your earlier statements, "Goa is a huge market and customer base for us". What makes Goa special? What potential do you see in this market?
You have your own notions for an ideal fabric material in home textiles. Can you let us know which fabric material would you prefer for home textiles and why?
DISCLAIMER: All views and opinions expressed in this column are solely of the interviewee, and they do not reflect in any way the opinion of Fibre2Fashion.com.