Interview with Julie Driscoll

Julie Driscoll
Julie Driscoll
Portfolio director
Pure London
Pure London

How many brands are participating and how many exhibitors are expected? What is the difference in this number compared to last time?

We have over 700 exhibitors participating and expect to see over 10,000 visitors walk through the halls of Pure London.

What is the percentage of brands exhibiting womenswear and menswear at the trade show?

We have over 600 womenswear brands, including footwear and accessories. We also have over 60 menswear brands.

From which countries do most brands come from?

We will be showcasing exhibitors from across the United Kingdom and from other countries. We have confirmed over 300 European and international brands and over 500 brands from the United Kingdom. Our visitors rely on the show for both 'home grown' products and new collections. Collaborating this season with influential associations from around the world has allowed us to take everyone on a truly global journey. We bring the very best from Korea, Romania, South Africa and Turkey in addition to all the European and British brands who continue to support Pure London.

What are the emerging trends for SS17/18 in terms of fabrics, colours, prints, and silhouettes?

Our theme, A Life Less Ordinary, has stemmed from WGSN's (World's Global Style Network) trend forecast for Spring/ Summer 17. Inspired by South America, the new theme reflects bright, vivid, bold colours and patterns derived from this culture. The individuality of the new theme will stand out, allowing brands to express themselves freely and creatively. This new edition of Pure London will reflect a celebration of culture from around the world.

What kind of technology and innovations can one expect from brands displaying at Pure London?

Our retail ssolutions section will feature in the upcoming July 2016 show delivering services from Point of Sales (POS), lighting, flooring, rails, through to transport, logistics, delivery and even marketing, accounting and finances. This dedicated area has been built to enable directors and decision-makers from independent retailers to meet with retail solution providers; meeting a clearly defined gap in the fashion market in the United Kingdom.
Published on: 25/07/2016

DISCLAIMER: All views and opinions expressed in this column are solely of the interviewee, and they do not reflect in any way the opinion of Fibre2Fashion.com.

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