Interview with Rubal Jain

Rubal Jain
Rubal Jain
Managing Director
Safexpress Pvt Ltd
Safexpress Pvt Ltd

Managing returns and seconds sales too are important
Safexpress began its journey in 1997 with a mission of delivering logistics excellence to its customers and ensuring their success. Today, the company is an industry leader, and offers a wide range of innovative supply chain services including Express Distribution, 3PL and Consulting. The firm provides value-added logistics services for nine different business verticals ranging from apparel & lifestyle, e-commerce, healthcare, hi-tech, publishing to automotive, engineering & electrical hardware, FMCG & consumer electronics and institutional. Rubal Jain, Managing Director of Safexpress Pvt Ltd, talks about how his company works in a very demanding 24/7 supply chain management cycle.

How are you customising logistics solutions for textiles/apparel companies so that they can streamline their production with the supply chain (for both front-end and back-end)? Are companies open to ideas? Or, are they risk-averse?

Safexpress works 24X7, 365 days a year to provide 'wrinkle-free' logistics & supply chain solutions to our customers in the apparel/ textiles industry vertical, including the topmost retail brands in India as well as international brands who are increasingly establishing their presence in India. We understand their specific distribution, 3PL and warehousing requirements in terms of managing their high- SKUs (stock keeping units) stocks as per the seasonality and rapidly changing fashion trends w.r.t. both their forward as well as backward supply chains. It is during the start of a fashion season, usually spring-summer and autumn-winter that peak loads are required to be quickly moved about to the required locations as per the demand forecasted. Besides that, continuous replenishment of stocks are required through the rest of the year. Also due to fast changing fashion trends, managing returns and seconds sales is an important aspect of the operations. We also pride ourselves in delivering on Sundays and holidays at no extra charge to ensure goods reach the retail stores even on the busiest days of shopping, to enable their sales on the same day. Safexpress provides a one-stop solution to deliver directly to retailers everywhere in India, with nationwide coverage and reach. Value-added services such as 'Safe Returns' are also available for moving goods that are unsold or goods that are faulty and need to be returned to the manufacturer. Safexpress also offers specialised customer-centric facilities like 'Draft/Cheque on delivery' to aid retail business and enhance seller retailer relationship.

How do you ensure vertical integration with the distribution network, thereby allowing direct control of the market and also customers?

Safexpress provides a host of services across the logistics spectrum to our customers in the apparels/ textiles industry vertical beginning from raw material movement to customised warehouse operations and inventory management which includes managing complex SKUs and size / colour level inventories, quality control, packing, bar-code labeling, price tagging, security labeling tagging. Through our 'Stock2Shelf' service, we provide store-ready delivery such as 'delivery on hangers', 'well-ironed garments', 'pairing jackets with pants', etc. There is an added facility provided for storage and management for apparel extras and accessories. With physical presence in over 600 locations and dedicated delivery network across India, we aim to provide a robust, single-window, end to- end logistics solution, to enable smooth forward as well as reverse movements in their supply chains.
Published on: 02/11/2015

DISCLAIMER: All views and opinions expressed in this column are solely of the interviewee, and they do not reflect in any way the opinion of

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