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Mr Rahul Patel
Managing Director Sintex Industries Ltd
Marking seven decades of success, established in the year 1931, Sintex Industries Limited (earlier known as The Bharat Vijay Mills Ltd) is the subsidiary of Sintex Group, a reputed group of companies with diversified interests in the arena of textiles, plastics, homeopathic medicines, and textile machinery engineering.
Sintex Industries Ltd operates through two divisions – textiles and plastics. In the area of textiles, the company is pioneer in high value fabrics and converting fibre into finished packaged fabrics. Company also manufactures fashion fabrics consisting of varied product mix in Cottons and Blends. Its product range includes yarn dyed shirting, jacquard & Dobby Structures, corduroys, bottomweights, solid dyed, Poplins & Dobby Shirting with varieties of weaves, varieties of jacquard, dobby & leno structured furnishing fabrics, organic cotton certified by union control, linen, cotton with linen, silk, lycra, nylon, tinsel and viscose and surface coating with pigment colors. The Company is backed with workforce of 2000 employees.
In last five years Sintex’s outlook has changed to a multi-product, multinational diversified group and turnover has increased more than five folds.
Mr Rahul Patel is the MD of Sintex Industries Ltd. He is an MBA from USA. He started his career with family owned business Sintex Group in year 1983, and in 1994, was promoted as Whole Time Director responsible for looking after the management and mainly concentrating to locate strategy for export of Company’s textiles business. It was in the year 2004, he was appointed as Managing Director. He is accredited for changing the Company into a multinational, multi product and diversified company and under his stewardship turnover of Sintex Industries has raised five folds.
Recently, in a survey conducted by a reputed magazine Business World to pick ‘India’s Most Valuable CEOs’, Mr Patel ranked first in Industrial sectoral ranking, and fourth in value ranking.
In a talk with Face2Face team, Mr Rahul Patel verbalizes his stance on catastrophic recession and the strategy to turn it into opportunity.
How would you like to describe the ‘Seven Decades of Success’ in life of Sintex’s textile business wing- Bharat Vijay Mills? Which were the major mile stones?
BVM (Bharat Vijay Mills) was incorporated in 1931 and it has more than 7 decades of un-interrupted dividend record. During this period, the company has grown from a small Textile Mill to multi product Multinational Company.
In 1975, the Company diversified into Plastics and after that there were major modernization programs in Textiles from 1997 onwards and setting up plastic business across India. Beginning 2007 onwards, the Company started acquiring international companies with their plants in France, Germany, Slovakia etc. in Europe and also in USA.
Textiles can be called as the heritage industry for India. How do you see it performing currently?
Textile has been one of the oldest and most labour oriented industries established in the Country and especially Ahmedabad had many producing units which have long history of existence with many ups and downs. Many Mills could not continue and have to close down.
Today also the times are very challenging but companies versatile in their product range will face less problems.
What trends do you observe amongst your customers & consumers preferences in the backdrop of recession?
Sintex has diversified and specialized in structured fabrics and up market segments. Since it has distinct advantage of quality and designs and the flexibility to change quickly has helped us to move ahead of many competitors. The greatest change is in delivery time and pricing.
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