Interview with Piyush Chandarana

Piyush  Chandarana
Piyush Chandarana
Soma Textiles & Industries Ltd
Soma Textiles & Industries Ltd

Indian denim consumption is 550-600 million meters per annum
Soma Textiles is a leading manufacturer of denim fabric, cotton piece dyed fabric, denim jeans garmenting and ring- and open-end yarn. Piyush Chandrana, president of Soma Textiles shares some market information pertaining to denim in India in an interview with

How has the denim industry shaped up in India? What trends do you expect in this segment in the next two years?

At present, the Indian denim market is something like this:
  1. Installed denim capacity is around 1200 million metres per annum
  2. Trends of increasing denim capacity are 250 million metres per annum up to 2020
  3. Indian consumption of denim in present case is 550-600 million metres per annum, and 350 million metres per annum in case of exports

How big is the unorganised denim market?

The ratio between the organised and unorganised denim markets is 1:3. So, the unorganised market is 75 per cent of the total sales.

What is the kind of R&D that you do on denim?

Due to the stiff competition in the denim market, the product lifecycle becomes shorter. Therefore, we are continuously doing R&D. We are focusing on the following products in denim with R&D.
  1. Dobby design, knitted denim fabric, double-cloth fabric, colour weft type design, printed design denim
  2. Self-cooling denim shirt for summer
  3. Woollen denim fabric for winter
  4. Over-dyed denim, peach fabric, calendar finish denim and reactive dye-denim fabric
Published on: 25/05/2015

DISCLAIMER: All views and opinions expressed in this column are solely of the interviewee, and they do not reflect in any way the opinion of

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