Sales Director-Emerging Countries Tejidos Royo
What kind of technologies and innovations are you investing in?
Today we are a company capable of dyeing indigo without water. I am convinced that it is the first step to dye many more colours without water.
For confidentiality issues, we will not expose the projects we are working on, but everyone has a sustainable component, even revolutionary to stop using chemicals.
Have the current trade wars, Brexit, etc affected your business?
Of course, they do. We live in a global market; these developments do affect our business. Consumer spends money when things are stable and at this moment, the world is in a bit of a mess. The United States and China are fighting for global control and this is going to result in a lot of collateral damage for the rest of the world. Europe does not look very powerful in this war.
Brexit may be smoother than expected, but there is a lot of money involved for both sides, especially in tourism. A lot of our American customers are/were producing garments in China. But the logistics are changing now, affecting timings and customs procedures, and we need to know how they work.
From which geographies is the demand most from?
The demand is high in the United States and Europe.
Which major denim brands make responsible and low impact denim products?
Lee, Wrangler, Banana Republic and El Corte Inglés are already making their collections with Dry Indigo. This confirms that they make sustainable denim. For other brands like MUD jeans, Seven For All, Scalpers, Diesel, American Eagle, we know they make responsible denim fashion and are also interested in making collections with Dry Indigo fabric.
What are the top three trends dominating the denim industry?
The top three trends are:
To use fewer natural resources and find new ways to take advantage of existing ones with closed-loop recycling systems (pre and post-consumer).
Techniques that save the use of water, either to create materials like laser finishes or ecological washes, and dyes of natural origin.
Craft textures with rustic air, aesthetics and resistant, but refined fabrics
How have the last two fiscals fared and what are the expectations going ahead?
It has been flat, good volume but low margin-around €60 million. The aim for next year is to increase the Dry Indigo sales and the Reboot line.
What are your long-term goals? What can be expected from your company in terms of new product offerings and capacity expansions in 2020?
Good question, if I had the answer. The goal is to become the cleanest denim mill in the world, but with traceability and no consumption of water. Our second goal is to find the technology that will allow us to have 100 per cent recycled fabrics. Today we need blends with virgin cotton in order to have the resistance needed for the garment. We are not very far.
Our third goal is to dye all materials without water. It sounds a bit 'impossible' today, but we are working really hard on it.
Capacity expansion: We are happy with our side, volume does not give you happiness, differentiation does. Today we have the flexibility to produce from 13 to 20 million metres per year and that is our niche. Quality control is also a major goal. (HO)
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