Interview with Andreas von Bismarck

Andreas von Bismarck
Andreas von Bismarck
Managing Partner

Growing potential for India and other markets
Germany based Terrot, founded in 1862, is one of the leading manufacturers of electronically and mechanically controlled circular knitting machines. Andreas von Bismarck, managing partner of Terrot discusses the market of the company's products in India and beyond in detail.

What are your expectations from the fair?

The climate for investment seems to be very good in India at the moment even though the current financial matters need to be overcome. Therefore I was expecting a little more restraint by the customers but was actually very positively surprised that there is so much interest.

How are your products being received by Indian clients?

We have received a very good response. In 2016 we continued to have big shipments to India and I expect to keep on moving that way, maybe a little more in the upcoming year.

What are the latest technologies that you are displaying here?

We are showing one double jersey 8-lock machine that is usable for all double jersey structures. Furthermore a single jersey machine with Sinkerless technology, which is from our Pilotelli brand. It is a very efficient and productive technology and outperforms every other machinery in the market. We have already quite some customers here who run this machine and the interest in it is very high.

Which are your major markets in India?

Traditionally, it's Tiruppur - very strong market for knitting, Kolkata - we also have a good market there, and Mumbai. We have the feeling that the market in Ludhiana is opening up to sophisticated and high quality machines in comparison to the Chinese or Asian machines which were used previously. But it seems that the mindset is changing.

If you break it down to the number of machines, India is among the top three. If you compare it to last there was an upward going trend.

Which are your bigger markets apart from India?

Turkey is the biggest market apart from India. Bangladesh is also strong. But we are talking about number of machines so I need to differentiate. We also have certain markets where we sell lot of jacquard machines. Therefore, there are other markets which are bigger in terms of turnover.

Do you plan to explore any emerging markets?

It's very hard to find a new knitting market. But the world is changing every day. So I would expect some markets which have been quieter in the recent years to be stronger again next year. We see some movement again in places like Brazil and Indonesia. But there is nothing completely new.

How would you describe the technologies being used by Indian knitters as compared to their contemporaries say Bangladesh, China, Vietnam?

Indians are keenly interested in new technologies. I mean if you look at Vietnam, most of the investments are coming from foreign countries like China, Korea, Taiwan, and Japan. For instance the Chinese specially, they are more conservative in number of feeders, in terms of speed, whereas the Indians have been more demanding and are keener on new developments.

Which major fairs will you be attending next year?

We plan to attend a lot of fairs in 2017, approximately 10 different exhibitions. We will be in India again, Bangladesh, Brazil, Turkey, Indonesia and China.
Published on: 06/01/2017

DISCLAIMER: All views and opinions expressed in this column are solely of the interviewee, and they do not reflect in any way the opinion of Fibre2Fashion.com.

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