Interview with Mr. Jorg Hellwig

Face2Face
Mr. Jorg Hellwig
Mr. Jorg Hellwig
CEO
TREVIRA
TREVIRA

Maker of hi-tech fibres and filaments, Trevira GmbH is company of the Reliance Group based in Germany. It endeavors collaborate closely with its partners, and provide textile products that epitomize the highest functionality.

Textile industry is in a state of flux, you will agree. With growing competition, markets are hard to find, and so is technology that comes at high cost. How can a company like yours perform the 'balancing act'?

"Trevira started some time ago the process of reorganizing its production and its product portfolio to include a growing proportion of specialties. In the long run Trevira will replace commodities production in Europe with products coming from its owner Reliance in India. At the same time Trevira will stand by its brand for specialities, maintaining both services and customized product range for customers. Reliance and Trevira will in addition create value for customers of both companies by virtue of combined R&D initiatives. This will make both companies more profitable and create synergies. Trevira holds a strong market position in home textiles, nonwovens and automotive textiles. For apparel, the company offers specialties like Trevira Xpand for large denim manufacturers all over the world, Trevira Bioactive for corporate wear, new microfilaments for lingerie and functional clothing and low-pill fibres for high end fashion and functional wear. Trevira will undertake enhanced initiatives by assisting its customers to create value chains with the retail industry."
Published on: 05/12/2005

DISCLAIMER: All views and opinions expressed in this column are solely of the interviewee, and they do not reflect in any way the opinion of Fibre2Fashion.com.

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