Interview with Alok Dubey

Alok Dubey
Alok Dubey
U.S. Polo Assn., India
U.S. Polo Assn., India

How do you find the kidswear market in India?

The kidswear market in India is amongst the fastest growing segments today. In a market which has traditionally been ruled by local and unorganized players, the scope of growth for branded kidswear is huge. There is a substantial gap in the need for better quality fabrics, better craftsmanship and trendier designs which branded players naturally bring to the table. The timing is also apt, given how brand conscious and knowledgeable, both parents and children, have grown to become. There is still a substantial gap in the need for design and quality in kidswear offering ample opportunities for organized players. While parents still are the key decision makers, pester power of children has grown tremendously. It is a great opportunity for brands and retailers to expand their portfolio and attract new customers.

How did the apparel sales turn out in the pre-festive and festive season this year? Was it better or not as much as the last year?

Pre-festive and festive season always have a positive impact on business; like every year, this year also the sales have seen growth.

Sports lifestyle segment in India has a long way to go. There are improvements needed in various categories. What do you think? Is this market emerging fast or is its growth pretty slow?

Sports lifestyle segment in India is on a growth track, brands are now beginning to sharpen focus on this segment. There is great potential here and in the coming years, it will definitely see tremendous growth.

Is Delhi the best city in India to market polo t-shirts?

Delhi is one of the biggest markets; but having said that, the rest of India contributes significantly to the category.

Polo t-shirts are successful only among a certain category of people, say among a certain age group of people who belong to a certain economic class in India. What do you say in this regards?

This is not entirely true. We find takers for polo across socio-economic classifications and demography. We also believe that the brand U.S. Polo Assn. has played a huge part in democratizing the polo tee style which earlier was worn by a much smaller audience. Sports inspired fashion and lifestyle choices are now being made by the large masses, and we believe will continue to be so.
Published on: 10/11/2014

DISCLAIMER: All views and opinions expressed in this column are solely of the interviewee, and they do not reflect in any way the opinion of Fibre2Fashion.com.

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