We paid a lot of attention to building our company culture
The fast fashion segment holds immense scope for entrepreneurs, especially in India. Karan Bose, founder and CEO of Unicolr, gives a detailed description of the fast fashion industry in an interview with Fibre2Fashion.com
What is the size of the womenswear market in India? By what percentage is it expected to grow?
The womenswear market in India is about US$ 15 billion, out of which about 75 per cent is Indian ethnic wear (sarees, kurtis etc), which occupies the most retail shelf space.
For which fashion category has demand increased in space and by what percentage?
We deal in western casual wear, and women's topwear occupy a big part of our current merchandise allocation.
What sells more at Unicolr? Is it topwear, denim bottoms or other bottomwear?
We are only focusing on topwear now. Though our top selling products are graphic tees, we see fast growth in women's Western casual dresses.
How has the online versus physical stores' presence played out for Unicolr? Is your focus going to be online or stores?
Since our target audience is the young, urban working population which spends a lot of time browsing the internet, we are focusing on building our brand online first and then foraying into offline retail. For the next two years, only online stores will be our focus.
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