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Nick Brayton, President, Woolrich shares his ideas on the current scenario, changing trends, and future prospects of the wool industry with Fibre2Fashion correspondent Ilin Mathew. Synopsis: Nick Brayton is a seventh generation descendant of Woolrich founder John Rich, who began producing woolens in the United States in 1830. Since taking over as company president in the spring of 2012, Brayton has been integral in refocusing the company's efforts to increase its domestic product assortment. Today, the brand sells a mix of products sourced domestically and throughout the world. Its products include a range of goods from outdoor clothing to outdoor furniture. Still, headquartered in the little village of Woolrich, the company has successfully integrated tradition with modernization in its products. Excerpts:
Woolrich has 180 years of experience in the wool industry. Is there anything that is still the same in the wool industry?
Technological advancements and new production methods have led to many changes in the traditional wool fabric. Can you tell us about the major changes that have taken place in the woolen industry over the years and how have they impacted the entire industry?
What is your opinion about the hybrid fabric made by mixing traditional wool with man-made fibers to create clothing? How do you foresee the prospects of hybrid garments?
Woolgrowers could stand to benefit from a fashion trend toward tweed and tartan. Do you agree? Can you elaborate on it?
The ongoing 'Global Warming’ is going to be marked by more extreme temperatures. Do you foresee a rise in demand for woolens in the tropical regions during winters?
DISCLAIMER: All views and opinions expressed in this column are solely of the interviewee, and they do not reflect in any way the opinion of Fibre2Fashion.com.