Interview with Mr Yash Birla

Mr Yash Birla
Mr Yash Birla
The Yash Birla Group
The Yash Birla Group

Spread widely across the world, the extent of the carpet industry depends on the availability of raw materials, presence of skilled weavers, presence of a tradition of weaving art, etc. How do you see India thriving on this front today? What is your market share in it?

Traditionally India has a very long history of Carpet manufacturing out of using different styles like handloom woven, hand tufted, hand knotted and also in a small bit in machine made carpet manufacturing. The availability of the handmade carpet weavers is mainly concentrated in the carpet manufacturing areas like Kashmir, Bodhoi, Panipath, Jaipur etc.

Due to the protection of Indian Govt. on imports of woollen carpets and the export of the hand made carpet to Europe and America has helped these weavers to survive for a long in the country.

As the carpet are made out of different natural and man made fibres, it is not very difficult to find both of them easily in India. Birla Transasia, is mainly into machine made wall to wall woollen carpets and there is no competitors in this segment to the company in India.

The carpet industries in India is not very well organised and hence to find the exact data to assess market shares is difficult but, definitely we are vendors to all the major groups of hospitality Industries, Entertainment Industries (like Cinema halls & Theaters), Government & Private sectors.

TUFs has been suspended for uncertain time. Please share your views on the resultants this may bring along for Indian textile industry.

It will definitely have a negative impact on the growth of the industry. In last 10/12 years or so we have seen lot of investment has taken place under TUF subsidy and industry has seen a positive growth. Except some months of recessions in 2008/09, industry has done well right from spinning to retailing specially, since 2004/05.

Still industry has to do lot of up-gradation in particularly processing sector which is highly critical in terms of offering products of international standards. We have also seen a very good growth in export front in last 5/6 years as we have started making better quality product in a most cost competitive manner which has helped us to bag many prestigious export orders. Lot of European and American stores have kept faith on Indian suppliers. All such business opportunity growth might face a big challenge.

Policy makers have always given importance to the industry petitions in past and I am sure that this time also they will give a huge thought before taking any final decision. Before taking any decision, policy makers will also keep in mind the facts that the sector is one of the largest and oldest one in the country, as well as it employs nearly 35 million persons (After agriculture is the second-highest employer in the country).

It contributes: 4% of GDP, 14% of industrial production, 9% of total excise collection and 16% of country`s total export earnings.

Your group also deals into Intermediates for Dyes. Can you highlight the movements in this market? How do you see the future of Naphthalene and related dyes stuff in India, and world over?

We are out of this business now.

Our corporate world is seen obsessed about sustainable business. What level of participation is there from Yash Birla Group in this league?

Sustainable business, or green business, is enterprise that has no negative impact on the global or local environment, community, society, or economy—a business that strives to meet the triple bottom line. Often, sustainable businesses have progressive environmental and human rights policies.

The Yash Birla Group is committed to this concept and strive towards this goal in all its business venture. For instance, Birla Power have recently launched ECO-Gen range of generators, Birla Edutech set up India’s first eco-friendly Pre- School called “Globle Totters”. We have recently entered the wellness space with our flagship venture Birla Lifesciences which offers all natural product free from harmful chemicals under three categories viz – Personal Care, Ayurvedic Medicines and Nutritious food products.

All our companies comply with all the pollution norms and actively strive to nurture their environment and the community they operate in.


Published on: 18/10/2010

DISCLAIMER: All views and opinions expressed in this column are solely of the interviewee, and they do not reflect in any way the opinion of

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