My bikinis are designed with attention to detail
Founded in 2024, Entremares is a swimwear brand that blends timeless elegance with the raw beauty of the sea. Rooted in a deep personal connection to nature and fashion, Entremares offers thoughtfully crafted bikinis that celebrate women’s confidence, individuality, and style. With a strong commitment to quality, sustainability, and detail, each piece is lovingly handmade using high-performance fabrics that ensure both comfort and durability.
Speaking to Fibre2Fashion, Founder Lucia Miranda shares the inspiration behind Entremares, how the sea continues to shape her creative vision, and why conscious design, craftsmanship, and innovation are central to the brand’s identity. She also offers insights into evolving swimwear trends, the role of technology, and how Entremares plans to navigate the future of fashion with purpose and authenticity.
How has consumer demand shifted in recent years when it comes to swimwear—in terms of design, function, or inclusivity?
In recent years, consumers have placed a greater value on purposeful design: they seek functional, comfortable, and versatile garments without compromising on style. Demand has also grown for more inclusive brands that offer a variety of sizes, realistic body shapes, and authentic communication.
With sustainability becoming a key concern, how is the swimwear industry adapting in terms of materials, production, and circularity?
The swimwear industry is adapting by opting for recycled fabrics, local or on-demand production to avoid surpluses, and promoting more circular practices, such as sustainable design and material reuse. The focus is no longer just on aesthetics, but also on conscious and responsible practices.
What impact are social media and influencer culture having on the pace of swimwear trends and brand visibility?
Social media and influencer culture have accelerated the pace of swimwear trends, causing them to change more rapidly and requiring brands to be more agile and creative. They have also opened up new opportunities for visibility: today, a brand can grow rapidly if it connects with an authentic community. Brands are adapting by investing in authentic content, strategic collaborations, and a digital presence consistent with their values.
How are brands in the swimwear space navigating seasonality, especially with the rise of global travel and resort wear becoming more of a year-round category?
Swimwear brands are adapting to seasonality by expanding their focus to a resort or travel category, offering timeless and functional collections that can be worn year-round. This responds to a global consumer who travels constantly and seeks versatile garments beyond summer. Technology plays a key role by enabling more efficient production, technical fabrics (such as quick-drying, UV protection, or chlorine resistance), and digital tools for design, sales, and trend analysis, helping brands respond more quickly and sustainably.
What role is technology playing in areas like fabric innovation, fit customisation, or even virtual try-ons within the swimwear industry?
Technology is transforming swimwear on several levels. In fabrics, it allows for the development of more sustainable materials, with greater resistance to sun, chlorine, and salt, and with properties such as quick drying and smart compression. In customisation, digital pattern-making tools and body scanning improve the fit for different body types. Additionally, virtual try-ons and augmented reality are beginning to offer more interactive shopping experiences.
Entremares was born from a personal connection to the sea and fashion. Can you share the moment or experience in 2024 that sparked its creation?
Entremares was born from an idea in 2024. I was inspired to create this brand by my connection to the sea, fashion, and my vision of style. We put great care into the selection of materials and the details of each bikini. All our designs are inspired by nature and elegance. Each bikini seeks to highlight women’s confidence and elegance. Each piece is made with great love and dedication, from the design selection to the construction. Each bikini is special and unique.
In what ways does sea influence your creative decisions—from colour palette to design elements?
I looked at many different fabrics and colours, and I chose these because I thought they looked divine on a woman’s body. In fact, last year I had these designs done for myself, and I thought, why not do them for other women when they look so good.
How do you balance nature-inspired aesthetics with functionality in your swimwear?
I balance aesthetics and functionality by choosing high-quality fabrics that resist water, sun, and movement, without sacrificing nature-inspired details such as textures, colours, and organic shapes that make each piece unique.
What types of fabrics do you work with, and how do they reflect your commitment to quality and comfort?
I work with high-quality fabrics, such as UV-protecting Lycra, that offer durability, softness, and a perfect fit. This ensures comfort, durability, and a true commitment to design.
Can you walk us through the journey of how one piece goes from concept to final product?
It all starts with an idea: the colours, shapes, and details that inspire the collection. Then I design the sketches and choose the fabrics and materials. A prototype is created, tested, and adjusted until the perfect fit is achieved. Finally, I produce the final piece with all the finishes that define the brand’s style.
Can you tell us about the craftsmanship behind your pieces—are they handmade, locally produced, or created in collaboration with artisans?
My bikinis are designed with attention to detail and produced locally with a focus on craftsmanship. All pieces are handmade, which adds a unique touch and reflects the care behind each bikini.
How does Entremares approach responsible production and environmental care?
At Entremares, we are committed to responsible production by choosing durable materials and working with a local workshop to reduce our environmental footprint. Every choice we make seeks to balance design, quality, and respect for the planet.
How do you ensure that each piece is unique while maintaining brand consistency across collections?
I ensure each piece is unique by incorporating handcrafted details, signature prints, and distinctive elements like beads. At the same time, I maintain brand consistency with a defined colour palette, recognisable silhouettes, and constant inspiration from nature and the sea.
As a relatively new brand, what have been some of the most rewarding milestones so far?
As a new brand, some of the most rewarding milestones have been seeing our first pieces come to life, receiving our first orders, and, above all, connecting with people who identify with the style and essence of Entremares. Step by step, however small, it drives me to continue growing.
How do you envision the growth of Entremares in the next few years—more collections, international expansion, or collaborations?
In the coming years, I aim to grow organically at Entremares, launching new collections with their own unique identity, exploring creative collaborations, and, in the medium term, expanding internationally. I always maintain my values of conscious design, quality, and authenticity.
