Focus on online sales will be a bigger initiative for most players
Part of retail and hospitality conglomerate Landmark Group in Dubai, Bengaluru-based Lifestyle International Pvt Limited is a fashion destination offering products in multiple categories, including apparel for men, women and kids, footwear, handbags, fashion accessories and beauty, under a single roof. It offers leading national and international brands along with an omni-channel experience. Akash Sehgal, Lifestyle’s senior vice president for footwear and travel & accessories, speaks to Fibre2Fashion about the problems due to the COVID-19 pandemic.
In which specific areas are you facing major issues?
What steps are you taking or have taken to face the challenge cited above?
How critical would be the anticipated loss or reduction of trained manpower on fronts like manufacturing, warehousing, supply chain, etc. for your business? Will such functions be handled in house or outsourced?
Have you quantified your projected losses basis anticipated work loss etc?
Are there any thoughts within individual members or trade associations to come together and work cohesively so that losses can be minimised?
By when are you expecting the beginning of the revival process to commence?
Is your business entity expecting any specific measure from the government or its nodal departments?
There is a lot of talk about rewiring businesses to arrive at the new normal. Are you thinking about this at the company level or collectively as an industry?
DISCLAIMER: All views and opinions expressed in this column are solely of the interviewee, and they do not reflect in any way the opinion of Fibre2Fashion.com.