Aim to expand in Asia Pacific in next few years
Australia-based Sunseeker has been creating swimwear since 1970. Sunseeker was one of the first companies to design separates and in 1973, started developing its own fabrics. The quality of its fabrics quickly became a selling point and has become the brand's trademark providing 'second skin' feel and superior fitting standards. Seeing the growing demand for resortwear brands in India, Sunseeker recently dived deep into this market. Global brand manager Karen Lou shares details about the potential of the swimwear market in India and its retail presence Down Under.
Why did you decide to get into the Indian swimwear market? Is the Indian swimwear market growing?
Do you plan to open exclusive outlets or be in multi-brand outlets in India?
What is your share in the Australian swimwear market?
Which are your top selling products online and in-store?
Which are the best-selling price points? Please tell about your retail presence in Australia.
How many collections do you come up with each year? How many styles in each collection?
Will the collection for India be the same as that for Australia?
What are your future plans for India and Australia? Which new markets do you plan to explore?
DISCLAIMER: All views and opinions expressed in this column are solely of the interviewee, and they do not reflect in any way the opinion of Fibre2Fashion.com.