Interview with Karen Lou

Aim to expand in Asia Pacific in next few years

Australia-based Sunseeker has been creating swimwear since 1970. Sunseeker was one of the first companies to design separates and in 1973, started developing its own fabrics. The quality of its fabrics quickly became a selling point and has become the brand's trademark providing 'second skin' feel and superior fitting standards. Seeing the growing demand for resortwear brands in India, Sunseeker recently dived deep into this market. Global brand manager Karen Lou shares details about the potential of the swimwear market in India and its retail presence Down Under.

Why did you decide to get into the Indian swimwear market? Is the Indian swimwear market growing?

We do see a rapid growth of swimwear market in India in the last three years. People are more enthusiastic about fitness these days. Indian consumers are more concerned not only about the functional performance of the swimwear, but also how it represents their lifestyles. Sunseeker swimwear can provide consumers here with a fashionable choice in high quality beach and swimwear. Although the market is still at its nascent stage, it definitely shows a great potential for the growth of beachwear.

Do you plan to open exclusive outlets or be in multi-brand outlets in India?

What is your share in the Australian swimwear market?

Which are your top selling products online and in-store?

Which are the best-selling price points? Please tell about your retail presence in Australia.

How many collections do you come up with each year? How many styles in each collection?

Will the collection for India be the same as that for Australia?

What are your future plans for India and Australia? Which new markets do you plan to explore?