Interview with Atul Mittal

Atul Mittal
Vice-President (Marketing)
Pratibha Syntex

Strong efforts have to be made to bring more countries under duty free access

Pratibha Syntex is a vertically integrated unit involved in cotton farming, spinning, knitting, dyeing and garment manufacturing founded in 1997. Atul Mittal, Vice-President (Marketing), Pratibha Syntex, discusses the company.

Which core areas will drive growth at Pratibha Syntex?

We want to be a company making 100 per cent sustainable apparel using sustainable fibres, fabrics and processes.

What has been the growth percentage in the last five years and in the last fiscal?

Pratibha Syntex has been growing by 30 per cent year-on-year. Last fiscal, growth remained the same.

What was the target set for 2010-2015 and what is the target for 2022?

Currently, the OTIF is 98 per cent. We aim at 100 per cent OTIF, and finish it by the first half next year. The target for 2016 to 2020 is to become a Rs 1,500 crore company.

What critical steps must be taken to ensure that India does not miss the bus to emerge as the textile giant it shows the potential for?

Strong effort has to be made to bring more countries under duty free access, stable cotton prices and export incentives. Poor automation in Customs should be dealt with, and bank interest rates have to be lowered.

What are the top four achievements during the last five years of this decade?

Business has doubled in the last five years. We have received considerable customer satisfaction, provided team substantial growth, and trained teams on a personal level.

What challenges have you faced in the last five years?

The biggest challenge has been falling international currencies like the Euro and the South African Rand. Increasing costs have been another challenge. Positive business growth, quarter planning, increased customer satisfaction and reduction in non-performing business are the highlights of the year.

What steps do you take to ensure growth in your niche?

Steps to keep growing include introducing new products, new fibres and fabrics, increasing efficiency to be more competitive in pricing and achieving 100 per cent OTIF.

Published on: 19/10/2016

DISCLAIMER: All views and opinions expressed in this column are solely of the interviewee, and they do not reflect in any way the opinion of Fibre2Fashion.com.