Interview with Jennifer Jaramillo

Jennifer Jaramillo
Founder & Creative Director
Sajara Lozano

My brand’s aesthetic is about speaking to the soul

Sajara Lozano Swimwear is a Colombian-born label redefining beachwear with a bold yet elegant aesthetic rooted in empowerment, authenticity, and artistic expression. Founded by designer Jennifer Jaramillo, the brand celebrates women of all body types through minimalist yet sculpted silhouettes that capture strength, movement, and vibrant femininity. Deeply influenced by her Latin roots, Lozano blends cultural heritage with contemporary design, creating collections that embody both soul and storytelling. From her base in Cali to the Mediterranean spirit of Madrid and Ibiza, her work reflects a seamless fusion of fashion, art, and identity, regularly showcased at Ibiza Swim Week, including the 2025/2026 collection ‘Ondas de Mar’. Speaking to Fibre2Fashion, Jaramillo shares her creative vision, inspirations, and thoughts on the future of fashion.

Your collection is a vibrant mix of fashion, art, and identity. How would you describe your creative vision, and how has it evolved over the years?

My creative vision is rooted in a deep connection with nature, womanhood, and authenticity. In the beginning, it was more intuitive, driven by personal emotions and landscapes. Over time, that intuition evolved into something more intentional. Fashion has become a language for me—one that speaks of freedom, strength, and femininity from an honest place. My latest runway show, Ondas de Mar, reflects that growth with soulful pieces inspired by the connection between water and the body in motion.

You often blur the lines between wearable fashion and performance art. How do you strike a balance between design functionality and visual storytelling?

To me, the body is the first canvas. I love creating garments that tell a story while also embracing and supporting the wearer. I work with flowing fabrics that allow movement and silhouettes that enhance without restricting. Each look is designed not only to look striking on the runway but also to feel comfortable and natural on the skin.

Your work reflects strong elements of femininity, empowerment, and cultural commentary. What themes or personal experiences influence your collections the most?

Inspiration always comes from lived experiences—women around me, moments of transformation, and the sea, which for me represents freedom and intuition. I am also deeply influenced by my Latin roots, the warmth of my homeland, and the fusion of artisanal and contemporary elements. Each collection is like an open letter to the woman who recognises and celebrates herself.

What role do you think cultural heritage and personal identity play in shaping design narratives in today’s global fashion landscape?

They are the heart of authentic design. In a globalised world, what sets us apart is our story. Cultural heritage gives us roots, while personal identity gives us a voice. I design from my truth—from my Latin roots and from who I am as a woman, an artist, and a human being.

With fashion becoming more inclusive and gender-fluid, how do you approach diversity and representation in your work?

With respect and authenticity. I do not design for an ideal body—I design for real bodies, for people who want to feel free in their skin. Inclusion is not just an image; it is a conscious decision reflected in design, casting, and storytelling.

In a digital-first world where aesthetics dominates, how do you ensure your work remains authentic and not just algorithm-friendly?

I believe authenticity can be felt—even through a screen. I do not create for likes or virality; I create for connection. If a photo, a show, or a garment touches someone, then I have done my job. My brand’s aesthetic is not about pleasing the algorithm; it is about speaking to the soul.

How has social media transformed the way designers connect with audiences, and what are its pros and cons from a creative perspective?

Social media is a powerful showcase, allowing us to share our process, tell stories, and reach audiences that were once unreachable. At the same time, it can create pressure to constantly produce. What truly matters is using it as a tool for connection and expression—not as a measure of worth.

You seem to have created a strong personal brand rooted in individuality. What advice would you give to young designers or artists trying to find their voice in a saturated market?

Listen to yourself. Do not try to fit in—focus on understanding what truly drives you. The path may be slower when you choose authenticity, but it is also more solid. Authenticity has no competition. When you create from your truth, you will always find your place.

From designing to modelling your own pieces—what part of the creative process excites you the most, and why?

What excites me the most is seeing a client’s reaction when they try on a garment for the first time—that moment when they look in the mirror, smile, and feel safe, beautiful, and free. I also love the fashion show, when models walk in my creations and are transformed. It is magical to see how energy translates into movement.

How do you see the role of independent designers evolving in an industry increasingly dominated by fast fashion and mass production?

We are the resistance—independent designers bring soul, awareness, and purpose. Even in a saturated market, there is a new generation of consumers who value intentional creation. Our role is to keep creating with meaning and to educate through beauty.

What do you believe is the future of fashion in terms of sustainability— especially with regard to materials, production, and consumer responsibility?

The future lies in returning to the essentials—buying less, choosing better, and producing with respect. I believe in slow fashion, in noble materials, in supporting local workshops, and in educating consumers to value what they wear. Sustainability is not a trend; it is a way of life.

Published on: 29/08/2025

DISCLAIMER: All views and opinions expressed in this column are solely of the interviewee, and they do not reflect in any way the opinion of Fibre2Fashion.com.