Interview with Mr Ricardo Weiss

Mr Ricardo Weiss
Mr Ricardo Weiss
CEO
Tavex Corporation
Tavex Corporation

Having sown seeds of excellence, dedication and flexibility in the field of textile industry more than 150 years ago in Spain, Tavex Corporation today, reaps the recognition as a leading company in the textile production of premium denim with an 11% global market share and 45% market share in workwear in Latin America. In 2006, Tavex (Spain, 1846) and Santista Textil (Brazil, 1929) combined to form Tavex Corporation. Both the companies have a consolidated background of over a century in the production of denim, flats and workwear textiles. Tavex Corporation is the preferred suppliers of the world recognized brands and annually generates income of over EUR 388 million with its presence in more than 50 countries across the globe and approx 6000 employees. Last year, Tavex has also set up a new Full Package Business Unit, offering comprehensive management and logistics to commercial brands. In July 2008, Mr Ricardo Weiss was appointed the CEO of Tavex Corporation. Graduated as a Civil Engineer at Escola Politécnica da Universidade de São Paulo in 1977, post graduated in Business Administration at Fundação Getúlio Vargas (CEAG) in 1981, and having attended the Advanced Management Program at Harvard Business School in 1998, Mr Weiss started his professional career as Analyst in 1978 at Price Waterhouse Management Consulting Services. From 1980 to 2001, Mr Weiss worked with Hochschild Group (acquired by Anglo American plc-one of the world’s largest mining and natural resources companies in 1984), as Assistant to MD. He took over several positions in administrative, finance, commercial and general management areas, including Executive Vice President and member of the Executive Committee of the Anglo Base Metals Division, CEO of the Nickel and Niobium Division, President of Anglo American Brazil and Venezuela, and Chief Marketing Officer of Anglo Base Metals. During 2002, he was Executive Director (Commodities) at Copersucar, one of the world’s largest cooperatives of sugar and ethanol producers. Mr Weiss had been MD of Camargo Corrêa SA-the operational holding company of the Camargo Corrêa Group, one of the largest Brazilian private conglomerates and the major shareholder of Tavex, which he joined in 2003, as Director Strategic Planning and Control. Besides, he has also chaired advisory boards of several other associations including ABIT, institutes and companies as a Director or Member. 53 years old, Mr Weiss holds double citizenship as a Braz

Tavex has clubbed with Santistatextil in 2006. How has this merger added to Tavex’s leadership in textile world?

With this merger, Tavex became the largest provider (worldwide leader) of value added denim (premium denim / differentiated denim) in the world.

We have one of the strongest shareholder structure in the textile sector. We had a capital increase of EUR 40 MM in may/08 which was oversubscribed. Therefore we are in very good shape to face the market downturn.

We are now unifying our corporate image under the name of Tavex Corporation, and Santista Têxtil now is called Tavex as well. Our mission is to help our clients succeed in their business, to enable them to differentiate themselves. There is one short sentence that summarizes that: leading together, which means that our leadership derives from the leadership of our customers, from our employees, from our stakeholders.

The main synergies are in product development, operating processes, management style and procurement. We chose to be organized by regions so that we can focus on our customers and their needs.

As a leading player in European market for more than a century, what movements have you marked in apparel/textile market here, in recent years?

In the last years we saw the consolidation of the premium brands, which demand innovative products and designs. We also saw the consolidation of the fast fashion business, in which fast response and quick service are critical.

Tavex is prepared to be the leader in innovation and fast service.

Out of your 150 years accrued experience in denim, what is your remark on this industry?

•Denim is a key element of western fashion and culture

•Despite fashion cycles, denim is always able to reinvent itself

•Innovation and market knowledge are critical to generate fresh designs that entice consumers to keep buying jeans

What future prospects do you envision in the workwear/sportswear and retail segments?

We are leaders in Workwear in South America. The future is in work fashion and technical (protection) products, and our R&D is working in this direction.

Denim uses about half of the total global cotton output production. In this context, how do you see current scenario in cotton market (scarce production and price rise) affecting your industry? What trends in procurement of feedstock can be marked in the global market now?

Rising cotton prices will put significant pressure on less capitalized companies, threatening their survival. On the other hand, the recent movements in the financial and commodities markets and in cotton in particular, show that there is plenty of volatility in these markets. Our ability to anticipate and manage these movements is one of our core competences.

Your line of operation is crowded with myriad competitors from low cost countries. What helps Tavex to stand different and grab a lion’s share?

•Product development in close contact / relationship with Europe’s leading brands

•Quick service and flexibility is key, that is why our strategy is to have production close to our customers (Spain and Morocco for Europe, Mexico for North America, Brazil/Argentina/Chile for South America)

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Published on: 17/11/2008

DISCLAIMER: All views and opinions expressed in this column are solely of the interviewee, and they do not reflect in any way the opinion of Fibre2Fashion.com.