Interview with BB Sharma

BB Sharma
BB Sharma
Sintex Group
Sintex Group

Sintex chooses Truetzschler and ATE for one million spindle dream project
Truetzschler India Pvt Ltd and ATE recently completed phase one of the prestigious Sintex Industries yarn division's project of 1 million spindles at Rajulah, Amreli in Gujarat. The project once operational will produce cotton, melange and linen yarns. BB Sharma, CEO, Sintex Group speaks about Sintex group and the reason to choose Truetzschler and ATE as their partners.

Please give us a brief introduction to the Sintex Group.

Sintex Industries is the world's largest producer of plastic water tanks. It is also Asia's largest manufacturer of corduroy fabrics. Sintex has a strong presence in four continents: Europe, North America, Africa, and Asia. It is primarily into building material solutions, textiles solutions and custom moulding solutions. Its manufacturing includes a wide range of plastic products including pre-fabricated structures, industrial custom moulding products, monolithic constructions and water storage tanks. In the textiles segment, the company focuses on niche segments, specialising in men's shirting. It was incorporated as the Bharat Vijay Mills Limited in June 1931, and the same year it started a composite textiles mill in Kalol, Gujarat. In 1995, it was renamed Sintex Industries Limited. Please give us a brief introduction to the Sintex Group.

In the light of Sintex's focus over many years on other business areas, could you tell us how the plan for the mammoth Sintex yarn project emerged?

The idea to set up the plant came with the announcement of the Gujarat Textiles Policy and also from the changing dynamics in the Chinese textiles industry at that time. Subsidised interest costs under the TUFS also proved to be a major impetus along with low labour cost and power subsidy in Gujarat. As we were in touch with about 200 global buyers, the proximity to the Pipavav port came in handy. Finally, since Gujarat is a major supplier of cotton, we expected a lower logistical cost for sourcing the raw material.

The first phase of Sintex Industries-yarn division, saw the commissioning of 320,000 spindles. A total of 160+ Truetzschler cards were delivered with matching blow-room capacity. Of this, 54 Truetzschler cards are installed under one roof, and this is the first installation in India where such large number of cards are operating under a single roof. All the machines are running satisfactorily. Truetzschler machinery for the next phase is under delivery right now. The new plant with 320,000 spindles in the first phase has been completed. A similar number in the second phase is going on, and 360,000 spindles in the last phase will be completed by 2018. A total of Rs5,600-5,800 crore will be invested and once completed it will be the largest textile mill to house one million spindles at a single location in India.

What were you searching for in making choices for machinery suppliers for this project?

Our managing director, Amit Patel had a vision of a "no touch" yarn policy, right from blow-room till the yarn is packed after winding. Therefore, our focus mainly was on the most advanced and technologically superior machinery. Best in class "automation" was the keyword for us. Our project team narrowed down all such suppliers and interacted with them. We only chose those suppliers who had manufacturing capacities to match our project schedule.

Can you explain how Truetzschler machinery fit in your buying criteria?

Truetzschler has a worldwide brand value and they checked our selection criteria. We were comfortable with their technology. The best part was Truetzschler's flexibility to offer solutions to match our expectations. The features offered by Truetzshler in their blow-room and cards were unmatched by any other manufacturer. Also, the fact that Truetzschler has a world class manufacturing facility in Gujarat itself, lowered our transportation time and costs, which adds up to a large sum for such a huge project.

Could you share your experience working with ATE as a business partners in your ventures?

We had the earlier experience of working with ATE for our Bharat Vijay Mills. The synergy shared by both groups continued during the present negotiations. What we liked most about ATE was their partnerships with the best suppliers in the world. The need to have the latest technology made available to Indian customers is perfectly managed by ATE. We appreciate ATE's aim to strive to attain customer delight through a focused approach and value-added services. This also matches our philosophy of being "customer friendly and flexible to accommodate, update and innovate to be in tune with the times." Could you share your experience working with ATE as a business partners in your ventures?

What are your future plans and how do you see the ATE group in your future expansions and modernisation plans?

Right now, our main focus is on completing the third and the last phase of this project, and ATE will surely be part of our future business ventures. We are happy to notice that be it spinning, processing, fabric forming, knitting or any of our other requirements, the various ATE sales teams are always ready to offer us the right products and sustainable solutions to suit our demands.
Published on: 21/07/2017

DISCLAIMER: All views and opinions expressed in this column are solely of the interviewee, and they do not reflect in any way the opinion of