Your description on current state of Indian innerwear market is? What India prefers to wear?
India is evolving and it is getting better day by day in the segment. However compared to other countries viz Europe, Australia or Gulf nations, meagre innovations are happening in the sector here. The reason behind is that people are not quite aware about the advanced materials being used in textiles. Take for example- bamboo fabric or other organic madeups. Thus, awareness level is very less. Also responsible bodies do not will to spend on updating-upgrading people on kind of innovations happening around.
Besides, hurdles in particular that we face are more of geographical face. Since we have only one manufacturing point in the country to serve a wide network, such a wide spread is always a challenge. The remote areas of the country always get slow paced in getting functional at par due to infrastructural and other provisional difficulties. So that remains the concern for us.
On consumers’ choices part, right now, we are noticing people getting more trendier and fashionable. So they are looking for a lot of experimentation and novelties. Therefore, we can see lot of interest in our products.
Published on: 07/06/2011
DISCLAIMER: All views and opinions expressed in this column are solely of the interviewee, and they do not reflect in any way the opinion of Fibre2Fashion.com.