Your group is an established manufacturer in Home Furnishing, in UAE. Please provide a glimpse on movements in this sector there-
Today, in the wake of surrounding markets in
Compared to previous years these consumers are well aware of international standards nowadays, and therefore demand the products of very high qualities.
Today, emerging markets are mostly from West African region. For 2012, we will highly focus on new markets in Africa, especially Central and
Though, there is oversupply of products but still there is lot of scope for growth of big brands as the consumer choices and demands are increasingly based on value for money these days. In particularly,
To scale up our market share in such a quality conscious market, we have diversified our products towards upstream producing pet resins. As we consume Polyester Staple Fiber (PSF) for our products, in order to assure best quality right from the raw material stage to final product- all in our control, we have forayed in PSF production line (plant m/s. Emirates fiber industries) with intent to go self-reliant in 50% of its produce consumption and rest to sell for various application to respective clients.
Safetex envisages its overall growth of 20% for 2012.
Published on: 10/01/2012
DISCLAIMER: All views and opinions expressed in this column are solely of the interviewee, and they do not reflect in any way the opinion of Fibre2Fashion.com.