IMPRESSIONS from a Cross-section

Sector Pulse
Mr. Jeff Chilton
Mr. Jeff Chilton
Sr. VP Sales & Business Development
Soft-Tex Manufacturing

Company Details

Business Area:
basic bedding supplier, focusing on Memory foam, mattresses, toppers & pillows as well as fiber beds & fiber pillows
Turnover:
USD 100 million
Clientele:
North America

 

What are the latest trends in the bedding sector? How big the market is worldwide and what share does USA have in it?

Talking about the latest trends in the bedding sector, Memory Foam is gaining tremendous market share in pillows, toppers and mattresses vs. traditional inner spring and fiber products.  Mattress stores in the U.S. are reporting 30% memory foam sales and up to 50% in some regions.  We concentrate on the US market only for now, but plan to evaluate export with our brands (Sensorpedic and Vicki Payne).

Following are some facts and figures about the Market Size (U.S.) comparing Memory Foam products and traditional inner spring and fiber products:

  • Mattress Market Size stands at $13 Billion at retail annual average while Memory Foam Mattresses estimates to reach $6.50 billion by 2017.
  • Pillow Market Size is $2.5 Billion at retail annual average and the Memory Foam Pillows are estimated to grow up to $925 million by 2020.
  • Bed Topper Market Size is $4.5 Billion at retail annual average (includes mattress pads and protectors) whereas Memory Foam Toppers is estimated to touch $1.125 billion by 2020.

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Published on: 22/06/2012

DISCLAIMER: All views and opinions expressed in this column are solely of the interviewee, and they do not reflect in any way the opinion of Fibre2Fashion.com.

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