IMPRESSIONS from a Cross-section

Sector Pulse
Mr. Amit Ladsaria
Mr. Amit Ladsaria
Turtle Limited

Company Details

Business Area:
Manufacture and Retail of menswear
INR 122 cr
Export Capabilities:
2.5 million units / annum
Dubai, Bahrain & Kuwait


How is the global fashion apparel industry picking up and what developments do you see in menswear segment? How do you see consumer behaviour evolving?

The fashion apparel markets have grown manifold over the years. It is ever changing. Consumers today like experimenting with new trends and styles which is driven by the need to wear the latest. This naturally means short lived shelf life demanding newer things from manufacturers, designers and retailers. This has also expanded opportunities for retail sales through e-commerce. 

In India, with the exposure to foreign brands and domestic investors– the mall culture and retail revolution has also taken up the country by storm – many new brands have come into the picture and many leading brands continue to innovate. The Indian apparel market has started to emulate the markets abroad with many malls coming up in India and organized retail growing rapidly in the country. But we still have a long way to go in terms of scale and processes which the brands abroad have developed.

Men's clothing, no doubt, has always been bereft of a wide choice. The trend still keeps changing in accordance with the season and international liking. Men today are ready to experiment with their looks and clothes, and even the colour pink can be seen being splashed in abundance on men's shirts and T-shirts. As far as our brand is concerned, we have witnessed that the metro sexual men of today want to keep themselves updated about the latest trends that are sweeping the fashion world around the globe. Last summer, pink has really done well in the Turtle basket.

Fashion trends are truly changing inevitably. There was a time when one made the distinction between scarves made of silk and wool-based mufflers. But, now the lines have blurred. In Turtle, we have acrylic, silk and cotton scarves, all very much in demand, all the year round. Apart from the clothes, the accessories for men too come out according to the latest trends across the globe.


Published on: 23/04/2012

DISCLAIMER: All views and opinions expressed in this column are solely of the interviewee, and they do not reflect in any way the opinion of

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