Job Openings at Vipul Fashions for Digital Marketing Executive – Women Ethnic Wear - Fibre2Fashion
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Job in Vipul Fashions for Digital Marketing Executive – Women Ethnic Wear

Digital Marketing Executive – Women Ethnic Wear
Posted On :01-Feb-2018   

Vipul Fashions
  Job Location : Surat (India)
  Experience : 1-4 Years
Salary : 240000-300000 INR P. A

Job Description

Content Marketing- Development of content strategy and content calendar.
Reporting and analysis – Monitoring key KPI’s and reporting on them on a daily, weekly, monthly basis.
You will be reporting to the Merchandising Manager.
Digital Marketing Acquisition– Implementation of SEO best practice for organic traffic, Paid Advertising (Google Ad Words, Google Shopping, Facebook and Instagram), Affiliate marketing and re targeting.
Customer retention & Email Marketing -you will work closely with the senior merchandiser on the email campaigns and customer retention email programs for the various segments we have including loyalty, retention, reactivation
KPI Reporting & analysis- A big part of the job is measurement and analysis. You will be required to produce daily, weekly and monthly reports.
Social Media- Management of Facebook, Twitter, Instagram, Pinterest, Google+ accounts – producing content for the channels and ensuring we engage with our subscribers.
Content management – Management of all content on the websites and the APP.
You will be working with a number of suppliers/service providers, so it is essential that you are capable of managing supplier relationships.
Setting up campaigns and promotions on the website.

Key Skill

  • Digital Marketing,Advertising,Marketing,Merchandising,sales

Eligibility Criteria

  • Minimum 2-3 years relevant experience in digital marketing including content marketing and social media, preferably in the fashion industry
    Experience with Google Analytic s, or any other analytic s reporting tools.
    A basic understanding and working knowledge of HTML, CSS, JavaScript.
    Ability to work autonomously and show initiative.
    Experience of working in a fast-paced environment.
    A good degree or qualification of Ecommerce or Digital marketing qualification.


  • Salary : 240000-300000 INR ( Per Annum )
  • Category : Marketing & Sales
  • Subcategory : Online/Digital Marketing Manager
  • Gender Prefrence : Any
  • Position : 1
  • Role Digital Marketing Executive

Company Profile

Vipul Fashions

Vipul Group of Companies are actively engaged in the manufacture of Sarees, Salwar Kameez Duppattas and Fashion fabrics in a variety of fabrics, both dyed & printed since 1974. Using texturized yarn as the starting material, VIPUL manages total production from weaving, dyeing, printing and embroidery.

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+91-99099 91595