Job Openings at Fibre2fashion Private Limited for Digital Marketing Head - Fibre2Fashion
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Job in Fibre2fashion Private Limited for Digital Marketing Head

Digital Marketing Head
Posted On :12-Aug-2015   

Fibre2fashion Private Limited
  Job Location : Ahmedabad (India)
  Experience : 3-6 Years
Salary : Undisclosed

Job Description

Drive the Digital marketing activities of across all online media. The person would be responsible for developing & executing online marketing campaigns / initiatives with the goal of increasing brand awareness, engagement and revenue. A data-driven marketer who is passionate about delivering business performance through online marketing.

We want to use innovative digital strategies and not just ad-spend to acquire users.

Key Responsibilities:

• Spearheading the entire Digital Marketing activities of
• Goal - Drive traffic to the website of potential customers looking for services, with the metric being
number of requests submitted and not visits
• Define online advertising strategy and creation of multichannel advertising campaigns
- Google SEM, Facebook (paid ads, engagement on groups) across our service offerings
• Create, manage, optimize ad spend across these in a data driven approach
• Conversion funnel optimization based on changes in adwords, targeting, bidding, choice of landing
page etc
• Strategizing, Planning & Executing activities for all SEO / SEM / SMO / SMM / ORM / Apps marketing
• Responsible for Optimizing web traffic and performance metrics like CTR, engagement, lead
generation, conversion, site ranking and open rates / opt-outs.
• Email marketing strategies to drive higher returns
• Developing highly effective & creative demand generation initiatives
• Constantly innovate on channels and advertising to build a competitive differentiation around

Key Skill

  • Key Competencies:

    • In-depth knowledge and experience about various products that aid in these efforts. Viz Google
    AdWords, Facebook ads internal tool
    • Experience in managing and optimizing SEM and Facebook campaigns across online channels to
    accomplish business goals
    • Certified in Advance Search as a Google Adwords professional and in Web-Analytics as a Google
    Analytics Professional (preferable)
    • Passion for marketing consumer internet product, strong analytics driven approach combined with
    eagerness to talk to users and create the best campaigns
    • Experience of driving innovative customer acquisition through digital marketing in/for a product
    startup is preferred
    • Strong communication (Verbal and Written)
    • Self-starter and ability to work with minimum supervision
    • Good knowledge about website design and UI / UX
    • Team Player, flexible and open to changing priorities

Eligibility Criteria

  • Experience:
    3 - 6 years in Digital Marketing


  • Salary : Undisclosed
  • Category : Marketing & Sales
  • Subcategory : Online/Digital Marketing Manager
  • Gender Prefrence : Any
  • Position : 1
  • Role - (Not Provided) -

Company Profile

Fibre2fashion Private Limited is one of the world’s largest B2B e-commerce and Market Intelligence platform for the textile, apparel and fashion industry since more that 15 years. We are not only an e-trade platform facilitating the sourcing & marketing requirements but also a provider of first-hand information on various aspects of textile, apparel and fashion industries, 24x7, globally.

The B2B services of Fibre2fashion helps small & medium business houses from across the globe to capture and increase their market share by providing cost effective and innovative B2B solutions. The Market Intelligence services of are used by fortune 500 companies across the globe for seeking intelligent information. also runs a Jobs portal for the textile & apparel industry.

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