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Job in Trident Limited for General Manager-Branding

General Manager-Branding
Posted On :30-Nov-2017   

 
Trident Limited
  Job Location : Gurgaon (India)
  Experience : 5-8 Years
Salary : Undisclosed

Job Description

Organize media coverage for the group and/ or new product launches
Handling branding and advertising distribution segment of domestic marketing
Build key relationships in national media (Print, TV, Online). Analise Media landscape,
identify and expand all India database, track competitor activities and critically evaluate
media reports.
Track media environment and media movements across all locations with Tridents
presence. Prepare media profiles for the different important executives of the company
and the group as a whole
Manage existing product portfolio and ensure the point of sales visibility.
Organize press coverage for the group and/ or new product launches
Prepare Press Information related to key business objectives.
Design and development of printed literature and promotional material for Press Events
as per corporate identity guidelines.
Organization of Press Conferences, Press Round table, Press Events and Product
Launches
Manage, track and replicate extensive amount of Product Information, Press
Photographs, Press Videos and Press Audios.
Financial Management, Agency and Vendor Management
Co-coordinating for financial payments of vendors and agencies. Liaising with vendors for
printed literature and promotional material. Quarterly Planning, Forecasting tracking of
expenditures within the budget allotted. Reporting and Monitoring of Budgets.
Formulating budget and tracking of expenditures within the budget allotted for Press
events and projects
Media Tracking and Competitor Analysis
Media coverage tracking Print and Electronic, Media Analysis, regular competitor
tracking, Daily News report.
Internal Communications and Newsletters. Monthly Newsletters, press and news
bulletin. Monthly industry analysis and reports.
Spending on Branding as % of Revenue (Total spend on branding)/Total Revenue) *100)
Revenue from own brand - (Revenue from own brand)
Advertisement management - (Ensure end to end execution of add insertion as per stated
requirements)


Key Skill

  • Branding,Management,Planning,Vendor Management,Media Marketing

Eligibility Criteria

  • Graduate with relevant experience of 5 to 8 years.

Informations:

  • Salary : Undisclosed
  • Category : Marketing & Sales
  • Subcategory : Brand Development Manager
  • Gender Prefrence : Any
  • Position : 1
  • Role General Manager-Branding

Company Profile

Trident Limited

Trident Group is a leading diversified group of businesses. Trident Limited (Trident) is the flagship company of Trident Group, a USD 1 billion Indian business conglomerate and a global player. With the establishment of the state-of-the-art manufacturing processes and systems coupled with appropriate human capital and credentials, Trident has frequently received accolades from its patrons in recognition for delivering high quality standards and for its customer-centric approach.
Incorporated in 1990, the company continues to grow under the dynamic leadership of the chairman Mr. Rajinder Gupta, a first generation entrepreneur. With a modest beginning of 17,280 spindles of yarns, the group today exports to over 100 countries emerging as one of the largest integrated home textile manufacturer in the world.

Business interests in Home Textile, Yarn, Paper & Chemicals and Energy
World's largest manufacturer of terry towels
One of the largest manufacturer of wheat straw based paper
One of the top 10 yarn manufacturers in India
With a CAGR of over 30%, one of the fastest growing group of companies in the country


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