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Job in Bombay Hemp Company Private Limited for Marketing Manager

Marketing Manager
Posted On :26-Dec-2018

Bombay Hemp Company Private Limited

Job Location : Mumbai (India)

Experience : 1-5 Years

Salary : Undisclosed

Job Description

Strategy: Establish and execute a robust front-end strategy to market BOHECO Life products through B2C & B2B platforms to maximize consumer reach and product purchase frequency. Prepare marketing & advertising strategies and planning and organize promotional presentations for BOHECO Life
Branding: Assist in collating and developing various virtual and physical brand collaterals to enhance brand presence
Product Mix & Packaging: Recommend the nature and scope of present and future product lines by reviewing product specifications and requirements; appraise new product and packaging ideas
Positioning: Establish a narrative and execute a working model to position BOHECO Life’s product offering in the market to maximize consumer reach and enhance frequency of purchase
Communication: Establish a communication strategy and create, vet and publish original and authentic content across the BOHECO Life’s communication assets
Community Building (this is essential aspect that would help us establish a group of brand loyalists): Develop and execute strategies that includes but is not limited to loyalty programs, brand activations, Tasting & Wellness Events, etc.
Reporting: Play a critical role in preparing management reports on multiple metrics to the business head to enhance his/her decision making. Submit activity and results reports to management, such as daily call reports, weekly work plans, and monthly and annual territory analysis.
Reputation Management: Enhance organization reputation by accepting ownership for accomplishing new and different requests; explore opportunities to add value to job accomplishments. Additionally, assist consumer + relevant stakeholders in case of any grievances

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