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Job in Ethiopian Textile Industry Development Institute for Product Marketing Expert

Product Marketing Expert
Posted On :24-Aug-2016   

Ethiopian Textile Industry Development Institute
  Job Location : Addis Ababa (Ethiopia)
  Experience : 15-20 Years
Salary : Undisclosed

Job Description

Undertake market research, market intelligence, and competitor analysis to identify buyers who could be targeted with selected product of the firm
Targeting of the buyers which are positioned for the products offered and match product and buyers by obtaining names, current sourcing etc, technical and quality manuals, compliance and audit requirements, order quantities, payment Develop performance indicators for exports
Identify a select no. of products to develop for sampling for the buyer(s) targeted
Develop and groom the buyer relationship and confidence through regular sampling follow up and feedback and meetings
Research and Identify sources of raw materials and accessories suppliers
Develop the sales and meetings and communication format
Provide selected companies with marketing tools and techniques to penetrate international markets, understand market access regulations and use statistical tools and information sites (e.g. EU HelpDesk, ITC MacMAP)
Provide formal training on the retail buying process and market structures, brand appeals, buyer sentiment, trends etc.
Undertake buyer simulation meetings; establish costing sheets with alternatives components. develop range planning skills, sampling techniques, buyer correspondence, and train in trade fair attendance etc
Develop a mechanism for ensuring externalities which risk success are brought to attention of relevant authorities.
Analyze the market orientation with special emphasis on export market orientation of the respective companies. In particular & current market strategies of each company vis a vis international marketing practices
Define type and source of market information which strengthens the marketing capability of each company
Identify and recommend “quick win”product to be marketed in each company to establish links
Provide list of trade fairs and exhibitions and assess suitability for attendance
Attract buyers and promote Ethiopian manufacturing
Develop an export promotion plan

Key Skill

  • Product Knowledge,Marketing,sales,Costing,Product Research

Eligibility Criteria

  • Degree in marketing, finance, business administration, or any related discipline or in absence of degree 15 years relevant experience
    Good computer literacy particularly in project management and data collection software. Membership of marketing Institutes in EU or USA preferable
    Knowledge and exposure to manufacturing export industry in major apparel sourcing markets such as SE Asia or Latin America
    10 years senior proven experience working and advising export manufacturing companies in market expansion
    Min 10 years experience in exporting companies or sourcing companies or buying office as a marketing/ sourcing executive or working with the private sector and sector associations in developing/ emerging economies
    Strong skills in presentation and communication along with strong coordination/organization/networking skills & good command of English reporting skills in word power point and excel
    Fix salary: Euro 4000 p.m plus one return air fare and a transport allowance


  • Salary : Undisclosed
  • Category : Marketing & Sales
  • Subcategory : Marketing Executive/Manager
  • Gender Prefrence : Any
  • Position : 1
  • Role Product Marketing

Company Profile

Ethiopian Textile Industry Development Institute

The Institute is one of the catalysts towards achieving the textile industry sub-sector’s goals set by the Government in its Five Years Growth and Transformation Plan (GTP). The product range of the sector includes:-Lint cotton, Variety of yarns (cotton and cotton blended, acrylic, mélange), Fabrics (cotton & blended), Blanket (woolen, waste cotton, others), Bed-sheets, Shirts, Carpets, Bags, Hosieries (socks, stockings, pantyhose, and tights, considered collectively), Wearing apparels, sweater, etc.

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+91-99099 91595