Home / Knowledge / News / Announcement / TAF unveils 'Nature Thanks Back' sustainability campaign

TAF unveils 'Nature Thanks Back' sustainability campaign

10
Sep '18
Courtesy: Radianza
Courtesy: Radianza
Thai Acrylic fibre (TAF) has unveiled new marketing campaign placing Radianza fibre as an eco-friendly product for the textile and apparel industry. The campaign called ‘Nature Thanks Back’ talks about how Radianza fibre helps conserving water and energy and reducing the negative impact on the environment by allowing minimum discharge of harmful chemicals.

“Our industry has been a source of environmental pollution that is negatively impacting the Nature. High consumption of natural resources like water could lead to scarcity of these resources for our future generation. Even today, availability of safe drinking water is a daily struggle in many countries. Millions of people are getting affected every year from preventable diseases caused by the lack of access to clean water. This campaign aims at re-emphasising the importance of doing something for the Nature and our coming generations”, Satyaki Ghosh, CEO TAF said in a press release.

Radianza fibre is prepared by gel dyeing technology which requires minimum water and chemicals to developed dyed-fibres. A fabric made from yarns with 100 per cent Radianza fibres would require only about 20 per cent of water/energy as compared to conventional dyeing. Moreover, due to no need of dyeing at a yarn or fabric stage, there is no discharge of dye stuff unlike in conventional dyeing where dye-stuff losses lead to polluted effluent.

“We are very proud that Radianza fibre has been accepted as a sustainable product by our customers. With this campaign we hope to reach a larger number of organisations that are working towards offering products that are sustainable and have long term positive impact,” Ghosh added.

The campaign comprises of a series of visuals with various elements of our Natural Environment saying “Thank You” to those who wear garments with Radianza fibre. (GK)

Fibre2Fashion News Desk – India


Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 14th Jun 2021

Sri Lanka's EDB concerned over EU resolution to withdraw GSP+

Sri Lanka's Export Development Board is concerned over the resolution ...

Pic: Shutterstock

Textiles | On 14th Jun 2021

Pakistan govt proposes tax relief in budget to boost industrial growth

Pakistan's latest budget aims to reduce the input cost of many...

Pic: Shutterstock

Apparel/Garments | On 14th Jun 2021

Prime Content| Vietnam’s apparel exports expected to rise in 2021: TexPro

Apparel exports of Vietnam are expected to increase from $14.96...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Fabric selection & recommendation based on client's brief

Textile Industry, Head honchos

Textile Industry
Head honchos

Strike a balance between handmade in India and 'Make in India'

Textile Industry, Head honchos

Textile Industry
Head honchos

Tech in fashion industry has hit acceleration button

Simone Morgante,

Simone Morgante

Based out of Como, Italy, and with technological expertise of nearly 70...

Dhruv Toshniwal & Udit Toshniwal,

Dhruv Toshniwal & Udit Toshniwal

Launched a year ago, Fashions Pvt Limited conceptualises and sees D2C...

Andrea Pelissero,

Andrea Pelissero

Located near Milan, Italy, and with 50 years of experience in the textile...

Daniel Odermatt, Ventile

Daniel Odermatt
Ventile

Ventile is a registered trademark used to brand a special high-quality...

Sameer Sonkusale & Rachel Owyeung, Tufts University

Sameer Sonkusale & Rachel Owyeung
Tufts University

A team at the Tufts University in Massachusetts was recently in news for...

Shujaul Rehman, Garware Technical Fibres

Shujaul Rehman
Garware Technical Fibres

Garware Technical Fibres Ltd (formerly Garware-Wall Ropes Ltd) is a...

Anjali Bhaskar, Samatvam

Anjali Bhaskar
Samatvam

Anjali Bhaskar has an experience of 12 years in the fashion industry. She...

Seema Gujral, Label Seema Gujral

Seema Gujral
Label Seema Gujral

<b>Seema Gujral</b>'s designs for her eponymous label revolve around...

Sailesh Singhania, Sailesh Singhania Label

Sailesh Singhania
Sailesh Singhania Label

The Sailesh Singhania label was created to promote handwoven sarees and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search