Home / Knowledge / News / Announcement / TAF unveils 'Nature Thanks Back' sustainability campaign

TAF unveils 'Nature Thanks Back' sustainability campaign

10
Sep '18
Courtesy: Radianza
Courtesy: Radianza
Thai Acrylic fibre (TAF) has unveiled new marketing campaign placing Radianza fibre as an eco-friendly product for the textile and apparel industry. The campaign called ‘Nature Thanks Back’ talks about how Radianza fibre helps conserving water and energy and reducing the negative impact on the environment by allowing minimum discharge of harmful chemicals.

“Our industry has been a source of environmental pollution that is negatively impacting the Nature. High consumption of natural resources like water could lead to scarcity of these resources for our future generation. Even today, availability of safe drinking water is a daily struggle in many countries. Millions of people are getting affected every year from preventable diseases caused by the lack of access to clean water. This campaign aims at re-emphasising the importance of doing something for the Nature and our coming generations”, Satyaki Ghosh, CEO TAF said in a press release.

Radianza fibre is prepared by gel dyeing technology which requires minimum water and chemicals to developed dyed-fibres. A fabric made from yarns with 100 per cent Radianza fibres would require only about 20 per cent of water/energy as compared to conventional dyeing. Moreover, due to no need of dyeing at a yarn or fabric stage, there is no discharge of dye stuff unlike in conventional dyeing where dye-stuff losses lead to polluted effluent.

“We are very proud that Radianza fibre has been accepted as a sustainable product by our customers. With this campaign we hope to reach a larger number of organisations that are working towards offering products that are sustainable and have long term positive impact,” Ghosh added.

The campaign comprises of a series of visuals with various elements of our Natural Environment saying “Thank You” to those who wear garments with Radianza fibre. (GK)

Fibre2Fashion News Desk – India


Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 2nd Jun 2020

Thai researchers developing ‘gold standard’ PPE suits

Thai scientists are developing level 4 bio-hazard suits to reduce...

Pic: Shutterstock

Retail | On 2nd Jun 2020

COVID-19 to shape future of retail: S&P Global

As restrictions are eased and economies are opened, retailers have to ...

Pic: Shutterstock

Apparel/Garments | On 2nd Jun 2020

PRC apparel market to see $60-bn contraction: survey

Over 75 per cent of Chinese consumers reduced or postponed apparel...

Interviews View All

Priyanka, Studio Priyanka Rajiv

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Textile Industry, Head honchos

Textile Industry
Head honchos

Social media critical in regeneration of businesses

Viral Desai, Zenitex Mill Pvt Ltd

Viral Desai
Zenitex Mill Pvt Ltd

Full of green energy

Angelo Leung,

Angelo Leung

Guangdong Asiatex Textiles provides international and domestic apparel...

Alexander Foll,

Alexander Foll

Germany-based H Stoll AG & Co KG manufactures flat knitting machines....

Harsh Shah,

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Paige Mullis, Glen Raven Inc

Paige Mullis
Glen Raven Inc

Paige Mullis discusses the expansion plans of Glen Raven Inc in India, and ...

Kevin Nelson, TissueGen

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Kazuaki Yazawa, Purdue University

Kazuaki Yazawa
Purdue University

Scientist <b>Kazuaki Yazawa</b> has developed thermoelectric semiconductor ...

Ruma Devi, Gramin Vikas Evam Chetna Sansthan

Ruma Devi
Gramin Vikas Evam Chetna Sansthan

Ruma Devi is a jet-setting promoter of artisans who has empowered...

Robert Brunner, Devereux

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Mike Hoffman, Gildan Activewear SRL

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search