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USA's Ralph Lauren unveils cooling technology for Team USA in Olympics
21 Jul '21
3 min read
Pic: Ralph Lauren
American fashion company, Ralph Lauren, has unveiled Team USA’s opening ceremony parade uniform and debuted RL COOLING, a state-of-the-art wearable technology, exclusively for the team. The technology is a self-regulating temperature cooling device that will be worn by Team USA’s flag bearer during the Olympic and Paralympic Opening Ceremony Parades.
The RL COOLING system is seamlessly integrated into the garment and disperses heat from the wearer’s skin through a sophisticated device that monitors and optimises temperature and uses the same technology to cool the world’s most advanced computer systems. The effect is a cooling sensation that can be immediately felt and is long-lasting, even in the most oppressive heat, Ralph Lauren said in a media statement.
Ralph Lauren’s commitment to pioneering innovative solutions to sustainability challenges served as the inspiration for the development of RL COOLING, and the concept is on the leading-edge of the emerging field of personal thermal management systems. Team USA’s 2020 opening ceremony parade uniform is a classic all-American look that incorporates sustainable materials within each piece. The look includes a navy blazer made from US-grown wool; a striped T-shirt powered by ECOFAST Pure, an advanced pre-treatment solution by Dow that enables cotton to be dyed with less water, chemicals and energy; a printed scarf , shoes and a mask made from verified US-grown cotton; a striped belt made from Repreve recycled polyester derived from plastic water bottles; and a slim denim pant with a back patch made from MIRUM, an innovative leather-alternative material made from renewable resources that is free of synthetic plastics. Each item in the uniform is proudly manufactured in the US.
“Through the Olympic and Paralympic Games, Ralph Lauren celebrates America’s pioneering spirit and tradition, while embracing modernity and innovation, and it is with that ethos in mind that we approached the development of the RL COOLING technology. Recognising Tokyo’s summer heat, we sought to develop a solution for Team USA that fuses fashion and function, allowing them to look and feel their best on one of the world’s biggest stages,” David Lauren, chief branding and innovation officer & vice chairman of the board, Ralph Lauren said in a statement.
“Ralph Lauren’s dedication to providing innovative, sustainable and functional outfits for Team USA athletes helps elevate their games time experience. As our Olympic and Paralympic athletes step out on the global stage this summer, we’re proud to have the continued support of a brand whose thoughtful approach to how they can better serve our athletes uniquely benefits Team USA,” Peter Zeytoonjian, senior vice president of consumer products at US Olympic & Paralympic Properties (USOPP) said.
The RL COOLING system is seamlessly integrated into the garment and disperses heat from the wearer’s skin through a sophisticated device that monitors and optimises temperature and uses the same technology to cool the world’s most advanced computer systems. The effect is a cooling sensation that can be immediately felt and is long-lasting, even in the most oppressive heat, Ralph Lauren said in a media statement.
Ralph Lauren’s commitment to pioneering innovative solutions to sustainability challenges served as the inspiration for the development of RL COOLING, and the concept is on the leading-edge of the emerging field of personal thermal management systems. Team USA’s 2020 opening ceremony parade uniform is a classic all-American look that incorporates sustainable materials within each piece. The look includes a navy blazer made from US-grown wool; a striped T-shirt powered by ECOFAST Pure, an advanced pre-treatment solution by Dow that enables cotton to be dyed with less water, chemicals and energy; a printed scarf , shoes and a mask made from verified US-grown cotton; a striped belt made from Repreve recycled polyester derived from plastic water bottles; and a slim denim pant with a back patch made from MIRUM, an innovative leather-alternative material made from renewable resources that is free of synthetic plastics. Each item in the uniform is proudly manufactured in the US.
“Through the Olympic and Paralympic Games, Ralph Lauren celebrates America’s pioneering spirit and tradition, while embracing modernity and innovation, and it is with that ethos in mind that we approached the development of the RL COOLING technology. Recognising Tokyo’s summer heat, we sought to develop a solution for Team USA that fuses fashion and function, allowing them to look and feel their best on one of the world’s biggest stages,” David Lauren, chief branding and innovation officer & vice chairman of the board, Ralph Lauren said in a statement.
“Ralph Lauren’s dedication to providing innovative, sustainable and functional outfits for Team USA athletes helps elevate their games time experience. As our Olympic and Paralympic athletes step out on the global stage this summer, we’re proud to have the continued support of a brand whose thoughtful approach to how they can better serve our athletes uniquely benefits Team USA,” Peter Zeytoonjian, senior vice president of consumer products at US Olympic & Paralympic Properties (USOPP) said.
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