Netherlands' UFG adds Paul Frank to licensing portfolio

The Heritage Footwear Company, part of Unlimited Footwear Group, will manage the footwear collections for Paul Frank. The Heritage Footwear Company plans to launch two collections a year at a mid-price level and will distribute through its international sales network of both multi-brand fashion and sports retail and through wholesale and various online platforms.

“UFG is excited to add yet another great brand to its licensing portfolio ! We look forward to working closely with the Paul Frank team on many fun footwear collections to come. The 30 plus years of experience in the footwear industry and international focus that UFG brings to the table make a perfect fit for the Paul Frank brand. We look forward to our contribution of further international growth and brand awareness of the Paul Frank brand,” said Bart van Helvoirt, CEO Unlimited Footwear Group.

“Futurity Brands & the Paul Frank team are equally excited to partner with UFG. As part of our rebuild and positioning strategy, it is important for us align with strong partners like UFG. We look forward to growing the category of footwear for the Paul Frank brand alongside the experienced UFG team.” said Michael Puglisi, Futurity Brands licensing manager. 

The collections will embody Paul Frank’s accessible approach with a spark of humour, pleasant sarcasm and everyday cleverness. The first Paul Frank footwear collection for men, women and kids is scheduled to launch in spring/summer 2023.

Fibre2Fashion News Desk (HO)