US' Skechers & lifestyle brand Tokidoki launch new footwear collection

The new collection has launched with an initial drop of four styles for women. Sunny Street lace-up fashion joggers feature an all-star cast of Tokidoki Unicorno characters and a colour-blocked design with black suede accents. Skechers Uno sneakers have Tokidoki’s signature heart and crossbones logo printed on each pair in bright blue, pink and yellow hues. The Skechers Uno 2 retro-style fashion sneakers feature an all over print of Tokidoki’s characters and Upbeats come with colourful piping and pops of Tokidoki character designs on the outsole, the two brands said in a media release.

“It’s always been my mission to expand the reach of our vision to the greatest audience possible and what better way than on the canvas of Skechers,” said Simone Legno, co-founder and chief creative officer of Tokidoki.

“The playfully inspired designs and iconography of Tokidoki is a perfect match for our fashion sneaker collections,” said Michael Greenberg, president of Skechers. “We work with creative and artistic brands like Tokidoki to generate excitement among fashion-forward shoppers who seek out opportunities to express themselves in unique ways. These collaborations open the door to new consumers experiencing the unmatched style and comfort that is distinctly Skechers.”

The new range for women is now available at select Skechers retail stores and official channel in the US and Canada. A second global fashion drop will follow in September.

Fibre2Fashion News Desk (KD)