In collaboration with Slush, Europe’s leading event for technology and start-ups, and Junction, the largest hackathon in Europe, the competition provides opportunities for innovation. The international hackathon event combines design and technology in order to come up with new innovative solutions with the help of virtual reality and augmented reality technologies. In conjunction with the Helsinki Design Week, the designathon will be held at Marimekko’s headquarters in Helsinki.
A jury composed of international experts and the competition organisers will select the best ideas, and the winners will have the opportunity to present their ideas at Slush 2017.
"We will build a successful future for Finland by doing things together and crossing boundaries open-mindedly. With the Marimekko Designathon competition, we want to invite younger generation creators to challenge the traditional conventions of our industry and develop fresh and unprecedented ideas. The project brings together trailblazing Finnish design and technology in a new way, and we can’t wait to see what innovative solutions, new beginnings, might come out of the collaboration," said Tiina Alahuhta-Kasko, president and CEO of Marimekko.
Maija Louekari, a younger generation print designer, has created a pattern entitled Hyva myrsky (good storm) to symbolise the collaboration between Marimekko, Slush and Junction. The pattern was inspired by a thought of a brainstorm where bold ideas and people meet and new beginnings are born. In the pattern, multi-interpretative storm clouds and flashes of lightning form a good storm which freshens the surrounding world and so enables something new to emerge.
"At Junction, we are excited about breaking down barriers between design and technology through our collaboration with the timeless design house Marimekko. The experimental culture of a hackathon such as Junction presents companies with a new and different way to start developing their own business. To the younger generation of creators, the collaboration between Junction and Marimekko is an encouraging example – it will inspire future top professionals to develop their skills broadly and challenge established industries with new innovations and ideas,” says Ville Leppälä, Head of Junction. (RR)
Fibre2Fashion News Desk – India
| On 3rd Mar 2021
Many digital rules being framed by a group of 86 countries under the...
Asad Qawasmi, who represents the garment and jewellery sector at the...
| On 3rd Mar 2021
Huntsman Textile Effects, a Singapore-based provider of high-quality...
Fashion industry likely to remain labour-intensive in coming years
Social media critical in regeneration of businesses
Value of 'Made in India' should get more importance
The mission of Swiss company Datacolor is to empower its customers to make ...
The JD Institute of Fashion Technology is the educational division of JD...
With more than 60
years of experience in the textile industry, Ideal...
Nature Works LLC
Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...
Biovation II LLC
Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...
UK-based Directa Plus is one of the largest producers and suppliers...
Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...
Aditi Somani specialises in luxury fusion wear with international cuts and ...
Occasions Elegance Wear
It is believed that by early 19th century, Varanasi weavers had moved away ...
Letter to Editor
Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.
Subscribe today and get the latest information on Textiles, Fashion, Apparel.