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Bluestar enters new Brookstone license agreement with ULAC

Dec '18
Courtesy: Bluestar Alliance
Courtesy: Bluestar Alliance
Bluestar Alliance LLC, a company that manages and markets portfolio of department store retail brands, has entered into a new Brookstone license agreement with United Legwear & Apparel Co (ULAC) for ‘Nap Cozy Socks’. The Brookstone Nap Cozy Sock collection will launch in summer 2019 in department stores and specialty stores throughout the US and Canada.

“The Brookstone brand has always been associated with comfort and our Nap Cozy Sock offering is in great hands with United Legwear & Apparel,” said Joey Gabbay, CEO at Bluestar Alliance in a media release by Bluestar. “As we broaden our licensee roster, we are proud to be associated with such a high caliber partner. Quality is our prime objective and ULAC will undoubtedly exceed our expectations and those of Brookstone brand enthusiasts.”

“The Brookstone label is a strategic addition to the company’s current legwear assortment. Since 1965, Brookstone has been known for innovative, specialty items and unique lifestyle products; that’s why I really like the brand,” said Isaac E Ash, president and CEO of United Legwear & Apparel. “The super-soft nap fabrication that will be used for Brookstone socks will make them soothing and comfortable – perfect for relaxing and lounging. Strategically speaking, Brookstone will provide a different niche for ULAC in terms of specialised product and sales channels,” added Ash.

Bluestar Alliance’s current international and domestic partners offer the opportunity to take a niche brand to a visible worldwide lifestyle brand. Since its inception, the company has acquired select brands with retail sales expected to exceed $3.0 billion in 2019. The company manages a current portfolio of over 275 licensees and a growing branded retail platform of over 800 stores worldwide throughout North America, Europe, Australia, South America, Asia, Middle East and India. (PC)

Fibre2Fashion News Desk – India

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