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Columbia Sportswear names Craig Zanon as senior VP, Emerging Brands
05 Apr '21
2 min read
Craig Zanon. Pic: Business Wire
Columbia Sportswear Company has appointed Craig Zanon as the new senior vice president (VP), Emerging Brands, following the retirement of Doug Morse, in the summer of 2021. Columbia Sportswear has assembled a portfolio of brands for active lives, making it a global leader in active lifestyle apparel, footwear, accessories, and equipment industry.
Prior to joining Columbia, Zanon spent more than twenty years with Nike, where most recently, he served as VP and general manager of Global Basketball. During his time at Nike, he also served as vice president for US Footwear and general manager for the Americas. Zanon will be joining the company on April 5, 2021, to ensure an effective transition to the role of senior VP, Emerging Brands upon Morse’s retirement. The role of senior VP, Emerging Brands, will continue to report to Tim Boyle following the transition, according to a press release by Columbia Sportswear.
“Craig brings a wealth of experience that will help us continue the growth trajectory of Sorel, Mountain Hardwear and PrAna. He will build on the brand-led, consumer focused strategy that we have been pursuing for the last several years. Doug has been a key part of our growth strategy, helping guide business development and acquisitions for the past seven years. He has been a critical part of our senior leadership team, and his business acumen and commitment to excellence will be missed,” Tim Boyle, CEO, president and chairman of the board said in a statement.
“I’m excited to join Columbia Sportswear and its portfolio of brands. After a year like 2020, it will be a welcome challenge to help drive growth at Sorel, Mountain Hardwear, and PrAna. I look forward to nurturing the unique aspects of each of these iconic brands to help them reach their potential,” Zanon said.
Prior to joining Columbia, Zanon spent more than twenty years with Nike, where most recently, he served as VP and general manager of Global Basketball. During his time at Nike, he also served as vice president for US Footwear and general manager for the Americas. Zanon will be joining the company on April 5, 2021, to ensure an effective transition to the role of senior VP, Emerging Brands upon Morse’s retirement. The role of senior VP, Emerging Brands, will continue to report to Tim Boyle following the transition, according to a press release by Columbia Sportswear.
“Craig brings a wealth of experience that will help us continue the growth trajectory of Sorel, Mountain Hardwear and PrAna. He will build on the brand-led, consumer focused strategy that we have been pursuing for the last several years. Doug has been a key part of our growth strategy, helping guide business development and acquisitions for the past seven years. He has been a critical part of our senior leadership team, and his business acumen and commitment to excellence will be missed,” Tim Boyle, CEO, president and chairman of the board said in a statement.
“I’m excited to join Columbia Sportswear and its portfolio of brands. After a year like 2020, it will be a welcome challenge to help drive growth at Sorel, Mountain Hardwear, and PrAna. I look forward to nurturing the unique aspects of each of these iconic brands to help them reach their potential,” Zanon said.
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