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German sportswear company Adidas reports data security breach

27 May '25

1 min read

German sportswear company Adidas reports data security breach

Pic: UladzimirZuyeu / Shutterstock.com

Insights

Adidas has disclosed a data breach involving unauthorised access to limited consumer information via a third-party customer service provider.
The exposed data includes only contact details—no passwords or payment data were compromised.
The company has launched an investigation with cybersecurity experts and is informing affected users and authorities.

German sportswear brand Adidas has reported a data security breach involving an unauthorised external party accessing limited consumer data through a third-party customer service provider. The company promptly launched an investigation with the support of cybersecurity experts to contain the breach.

The compromised data does not include passwords or payment information but comprises contact details of consumers who previously interacted with Adidas’s customer service help desk, the company said in a note on its website.

Adidas has begun notifying potentially affected individuals and is cooperating with data protection and law enforcement authorities, in line with legal requirements.

“We remain fully committed to protecting the privacy and security of our consumers, and sincerely regret any inconvenience or concern caused by this incident,” the company said.

Fibre2Fashion News Desk (KD)

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