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Germany's Puma & Hot Wheels unveil nostalgic sneaker and apparel line

30 Jan '25
2 min read
Germany's Puma & Hot Wheels unveil nostalgic sneaker and apparel line
Pic: Puma

Insights

  • The PUMA x Hot Wheels collaboration blends PUMA's sports heritage with Hot Wheels' playful spirit, creating a kids' collection of footwear, apparel, & accessories.
  • Sneakers like the CA Pro, RS-X, and Suede XL feature racing-inspired details, while hoodies, shorts, and tees showcase 3D appliqués and bold prints.
  • The collection is highlighted in the Hot Wheels Digital Garage, a futuristic virtual showcase.
The PUMA x Hot Wheels collaboration bridges PUMA’s sporting heritage with the fun and creative spirit of Mattel’s beloved collectible toy car brand. 

Created for kids, the partnership takes the unmistakable design DNA and imagery of Hot Wheels, applying it across a range of apparel and footwear, including nostalgic PUMA sneaker models from basketball and running.  

The CA Pro, RS-X, and Suede XL are tricked out with decals, accents, and track motifs. The Hot Wheels flame logo appears across each design, alongside special touches like racing-inspired gradient colorways and commemorative graphics.  

For apparel, specially created graphics are utilized on essentials like Hoodies, Shorts, and T-Shirts, with 3D silicone appliqués that elevate select designs. A PUMA x Hot Wheels logo lockup appears in combination with colorful allover prints highlighted with pops of neon. Crossing the finish line, the collection’s Backpack and Cap come accessorized with PUMA x Hot Wheels emblems and memorable details. 

The collection’s visuals are set in an immersive virtual environment; the Hot Wheels Digital Garage, a futuristic setting that showcases real cars from the Hot Wheels collection.

Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.

Fibre2Fashion News Desk (RM)

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