UK's Asos & Fnatic launch unisex collection of e-sports gaming apparel

22 Jul '22

2 min read

Pic: Asos/Fnatic

In a first-of-its-kind move for the fashion industry and as part of a continued partnership, a leading fashion retailer headquartered in the UK, Asos, has worked with e-sports performance brand, Fnatic, to curate a unisex collection of e-sports gaming apparel. The inaugural drop comprises pieces across Fnatic’s Pro Wear, Summer, Autumn, and core lines.

Branded training kits are ideal for marathon gaming sessions, while Fnatic’s official team jersey, featuring the Asos sponsor logo, channels winning team energy. Super-soft tees and joggers will keep gaming pros comfy as they rival their favourite players. Low-key logo hoodies and sweatshirts are the perfect layering pieces to level up any look, Asos said in a press release.

“We’re incredibly excited about the latest iteration of our partnership with Fnatic. As e-sports continues to boom, we’re seeing GenZ-ers increasingly express their style in both the physical and digital worlds. This is something we're excited to fuel through this partnership, bringing e-sports to life with a curation of apparel for both in and out of the gaming chair,” Vanessa Spence, commercial design and visual director at Asos, said.

“Bridging the gap between fashion and gaming is something we've been exploring in depth over the last 12 months. This latest launch with ASOS shows the appetite from the fashion e-commerce sector to tap into our Fnatic gaming community, and we’re confident this drop will be something both gamers and a wider audience can wear alongside their favourite traditional brands,” Sam Mathews, Fnatic founder, said.

Fibre2Fashion News Desk (GK)

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