US' Columbia names Troy Sicotte as president, Mountain Hardwear

16 Sep '21

2 min read

Troy Sicotte. Pic: Businesswire

Columbia Sportswear has announced the appointment of Troy Sicotte as president of the Mountain Hardwear brand. Sicotte is well-known to the Mountain Hardwear family, having served as Vice President of Sales for the past three years. Columbia, headquartered in the US, is a leading innovator in active outdoor apparel, footwear, accessories, and equipment.

During the search for a president, Sicotte co-led the team with Mike Parker, who together seamlessly transitioned the organisation while still working remotely. Now, he will take the reins to lead the high-performing Mountain Hardwear team, the company said in a press release.

“Sicotte is a modern, pioneering, and energetic leader with diversified experiences that will serve Mountain Hardwear well. We are happy and proud that Sicotte’s internal promotion facilitates a smooth transition for the team and business,” Craig Zanon, senior vice president for Emerging Brands said.

“My last three years with Mountain Hardwear have been the best ones in my career because of the hardworking and passionate people that have made this growth possible. I’m honoured to now help lead the brand’s continued global growth alongside these amazing teams in Richmond, Portland, and abroad. Our focus on innovative mountain sport products and thoughtful distribution will optimally serve consumers and our retail partners across the globe,” Sicotte said.

Fibre2Fashion News Desk (GK)

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