US' Nordstrom appoints new senior executive leaders

In her new role, Anders will lead all marketing efforts on behalf of the company, including brand programmes, digital marketing, creative strategy, and corporate affairs. Anders has been with the company for 22 years, most recently serving as vice president of marketing, Nordstrom said in a press release.

Barjesteh joins Nordstrom from Dick’s Sporting Goods, where she served as senior vice president of product development and design, leading the strategy, management, and execution of the company's product development organisation. Prior to joining Dick’s, she served as chief merchant of Rue 21, and spent 20 years at Target Corporation in various roles including vice president general merchandise manager women's apparel, vice president merchandise manager kids, and vice president apparel and accessories branding.   

“Anders is a proven leader with the ability to drive integrated marketing strategies and plans to grow the business and connect with customers in meaningful ways across all channels and touchpoints. Her deep marketing experience, paired with her understanding of our business, will be of enormous value as we continue to build on our heritage of service to get closer to our customers,” Ken Worzel, chief customer officer, said.

“Barjesteh’s experience leading and transforming private label businesses will position us to take full advantage of this growth opportunity, and to continue building Nordstrom Made products that put our customers first through design, quality, and value. We’re excited to see how she will build on the 50-year legacy of Nordstrom's private label brands with her own fresh perspective,” Pete Nordstrom, president and chief brand officer, said.

Fibre2Fashion News Desk (GK)