US' True Religion appoints Scott McCabe as senior VP of e-commerce

During McCabe’s 4 plus years at Columbia Sportswear, where the e-commerce business tripled, he was responsible for continuous double-digit year-over-year revenue and operating income growth. Under McCabe’s leadership, Columbia Sportswear saw a robust 65 per cent increase in active loyalty memberships. In addition, McCabe improved revenue generated by customer care as well as call abandonment rates through chatbot integration, True Religion said in a media release.

“McCabe’s incredible track record of growth, profitability and innovation will help propel True Religion’s rapidly expanding digital commerce business. McCabe’s customer-first vision combined with broad expertise in performance marketing, customer acquisition, and loyalty will be critical to True Religion’s goal of tripling online revenues and achieving 50 per cent e-commerce sales penetration by 2025,” Michael Buckley, chief executive officer of True Religion Apparel, said.

“True Religion is at a very exciting moment in its almost twenty-year history as e-commerce becomes an even more important channel for the consumer. I’m excited to join Buckley and the rest of the team at True Religion to augment the incredible business transformation underway with expanded digital capabilities,” McCabe, said.

Fibre2Fashion News Desk (SF)