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US' Wolverine Worldwide names Brett Parent chief strategy officer

12 Feb '25

2 min read

US' Wolverine Worldwide names Brett Parent chief strategy officer

Brett Parent. Pic: Business Wire

Insights

Wolverine Worldwide has named Brett Parent as chief strategy officer, effective February 3, 2025.
He will lead enterprise strategy, oversee Consumer Marketing, and drive global growth.
With nearly 20 years at the company, Parent played a key role in its turnaround.
CEO Chris Hufnagel praised his leadership, while Parent expressed excitement for advancing the company's global potential.

Wolverine World Wide, Inc. (NYSE: WWW) announced the appointment of Brett Parent as Chief Strategy Officer, effective February 3, 2025. In this newly created role, Mr. Parent will be responsible for developing and driving the Company’s enterprise strategy, along with assessing growth opportunities for the Company’s brand portfolio across a global footprint spanning 170 countries and territories. In addition to leading the Strategy function and team, Mr. Parent will also oversee the Company’s Consumer Marketing team – responsible for supporting enterprise-wide eCommerce growth initiatives across the portfolio. He will continue reporting directly to Chris Hufnagel, President and CEO of Wolverine Worldwide, and serve on the Company’s Executive Team.

Mr. Parent joined Wolverine Worldwide’s Direct-to-Consumer division almost two decades ago and has since held a variety of increasingly significant leadership roles across the organization – both in brand and corporate functions – most recently serving as Vice President of Strategy.

“In his time with the Company, Brett’s seen virtually every aspect of our global operations and he has a long track record of success in both building great teams and driving the business,” said Chris Hufnagel, President and CEO of Wolverine Worldwide. “Perhaps most importantly, Brett has been a key architect, trusted advisor, and integral leader of our Company’s turnaround effort over the past 18 months. We look forward to continuing to benefit from his deep experience and strong partnerships to help identify and drive our strategic objectives and deliver better returns for our shareholders.”

“I am honored and grateful to serve as the Company’s first Chief Strategy Officer. We have great brands with tremendous opportunity, and I look forward to building on our current momentum with the global teams to realize Wolverine Worldwide’s full potential around the world,” said Mr. Parent.

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