Home / Knowledge / News / Announcement / Wrangler aims to lower water wastage by 20% by 2020
Wrangler aims to lower water wastage by 20% by 2020
Dec '16
Courtesy: Business Wire
Courtesy: Business Wire
Wrangler, the global leader in jeanswear and casual apparel, has taken steps to reduce water wastage by 20 per cent by the year 2020. Beginning 2007, Wrangler has saved three billion litres of water at its production facilities. The company plans to invest in additional technology with the aim to achieve 75 per cent water-recycling rate by 2018.

“Wrangler has always had a strong connection to the land and a commitment to protecting our natural resources for future generations… Now, we are expanding our water stewardship programme goals to further help reduce our impact and conserve the water resources of the communities where we operate,” said Tom Waldron, president of Wrangler.

Water plays a significant role in the manufacturing of denim. The finishing steps in producing a pair of jeans typically require multiple water baths. By merging steps, Wrangler reduced water usage without compromising quality. This improved wash down process.

Wrangler’s water recycling programme of investing in advanced wastewater treatment systems improves effluent water quality. This allows treated water to cycle back through the system. The company’s owned Torreon facility in northern Mexico has achieved 45 per cent water-recycling rate through a combination of disc filtration and biological treatment processes.

“Our company has responsibility to play a leading role in moving our industry towards sustainable practices. Reducing billions of litres of water usage represents one small part of our efforts to minimise our environmental impact. Our responsible chemistry strategy also safeguards water quality while our sustainable fibre programme promotes responsible cotton growing practices concerning the use of water, pesticides and fertilisers,” said Roian Atwood, director of sustainability for Wrangler.

Wrangler first pioneered a major water conservation effort with its water miser programme a decade ago. This finishing process applied detergent more strategically by reducing the water used in the company’s wash formulas by up to 28 percent, a technique that was then applied globally across internal manufacturing. (RR)

Fibre2Fashion News Desk – India

Must ReadView All

Pic: Shutterstock

E-commerce | On 30th Nov 2020

France to impose 'digital tax' in 2020

France has decided to impose a new digital tax on big online...

Pic: University of York

Textiles | On 30th Nov 2020

UK scientists working to reduce textile industry waste

Scientists at the University of York and the Royal College of Art are ...

Pic: Material Exchange

Textiles | On 30th Nov 2020

Material Exchange raises €5 million for sustainability

Material Exchange has announced the closing of a €5 million funding...

Interviews View All

Prabu Mohanram, Balavigna Weaving Mills Pvt Ltd

Prabu Mohanram
Balavigna Weaving Mills Pvt Ltd

The biggest challenge that the weaving industry faces is high price

Rashi Menda, Zapyle

Rashi Menda

Every fifth sale we make on Zapyle is a repeat purchase

Subhashini Srinivasan, The S Studio

Subhashini Srinivasan
The S Studio

Ethnicwear market will see an upward trend if uniqueness and quality are...

Mario Castro,

Mario Castro

Fibraltex is an integral factory dedicated to the production of denim...

Teresa Neal,

Teresa Neal

Teresa Neal, an art professional with 25 years of experience, in...

Harmeet Singh,

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Steve McCullough & Marco Weichert, Functional Fabric Fair & Design and Development GmbH Textile Consult respectively

Steve McCullough & Marco Weichert
Functional Fabric Fair & Design and Development GmbH Textile Consult respectively

Functional Fabric Fair is a trade-exclusive event showcasing the latest...

Sameer Sonkusale & Rachel Owyeung, Tufts University

Sameer Sonkusale & Rachel Owyeung
Tufts University

A team at the Tufts University in Massachusetts was recently in news for...

Davide Vigano, Sensoria

Davide Vigano

Sensoria is a leading developer of smart garments and IoMe (Internet of...

Niti Singhal, Twee In One

Niti Singhal
Twee In One

Best known for convertible clothing, Indian brand Twee In One by designer...

Aditi Somani, Aditi Somani

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Pranav Mishra, Huemn

Pranav Mishra

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

November 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search