Amazon India, UP govt ink MoU to support khadi artists

22 Feb '18
4 min read

To develop and support khadi artisans across Uttar Pradesh and empower their growth in the digital economy, Amazon India has inked MoU with the state's Khadi & Village Industries Board, a government of Uttar Pradesh undertaking. As part of the MoU, Amazon India will educate, train and enable rural artisans to directly sell their products to customers.

Through this partnership, Amazon India and Uttar Pradesh Khadi & Village Industries Board intend to empower and generate livelihood opportunities and income for the rural artisans and boost the economy of the khadi and village industry. By bolstering digital connectivity of the artisans community, this collaboration will help them be a part of and benefit from India’s booming digital economy. With the option of selling products online, rural artisans will be able to expand their reach, fetch an appropriate price for their unique products, which in-turn will help raise their overall standard of living.

"Khadi-India’s signature fabric has seen a new wave of acceptance from customers in the last few years. There are thousands of weavers and artisans who bring this craft to life through their skills. We believe that e-commerce is the best suited way for these artisans to reach customers across the corners of not only this country but the world. We are happy to partner with Amazon India to support the digital journey for these artisans, expand their reach and boost employment for the sector. This venture into the online commerce space truly supports government’s ‘Digital India’ initiative and we look forward to providing our support to Amazon in this journey," said Satya Dev Pachauri, minister of khadi and village industries, Government of Uttar Pradesh.

"With khadi becoming more popular among modern customers, it’s very important to understand their ever changing tastes and preference. This is where e-commerce can play a crucial role; provide such insights to further improve our product offerings. Through this partnership with Amazon India, we want to provide maximum opportunities to these khadi societies and village industries and support their growth," said Avinash Krishna Singh, CEO, Khadi & Village Industries Board, Government of Uttar Pradesh.

"In line with our vision to transform the way India buys and sells, Amazon India has been continuously working towards enabling more and more sellers, weavers and artisans to embrace online selling and become profitable. To support the surge in demand for Khadi products in the last few years, we are very happy to partner with Uttar Pradesh Khadi & Village Industries Board to take these products to millions of loyal Amazon customers. Through training, marketing, selling and delivery of various khadi and village industries products, we seek to drive disruptive change and transform the lives of rural artisans from across the state. We look forward to offering them the most comprehensive suite of seller services and requisite tools in their new digital journey," said Gopal Pillai, director & GM, seller services, Amazon India.

"This partnership will help promote our products to a larger customer base and in turn boost sales which will be motivating for our rural artisans. With their rich experience and deep understanding of consumers, Amazon India can really make a difference in facilitating these gifted artisans and craftsmen to take advantage of the growing digital economy," Navneet Sehgal principal secretary, Khadi & Village Industries, Government of Uttar Pradesh, said.

Amazon India, over the course of one year, has partnered with various government bodies like DC Handloom, ministry of textiles, The Tribal Cooperative Marketing Development of India, Government of Telangana, Government of Nagaland and National Skill Development Corporation, Gujarat Tribal Development Department to supplement the efforts of the government to uplift artisans & SMEs across the country. The company has created specialised training modules, conducted workshops with on-ground staff and shared learning resources to help them start & grow their businesses online. (RR)

Fibre2Fashion News Desk – India

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