Home / Knowledge / News / Apparel/Garments / 'Athleisure is an evolution in fashion'

'Athleisure is an evolution in fashion'

Nov '18
Courtesy: ASBCI
Courtesy: ASBCI
The Association of Suppliers to the British Clothing Industry (ASBCI) conference explored the trends in athleisure that has been labelled as an evolution in fashion that has transformed the way one thinks of clothing and has given something that no one is ready to give up – comfort. Athleisure is just too comfortable to go out of fashion, said the speakers.

"Customers are not prepared to sacrifice their new-found comfort and they are willing to pay more for it," said spaeker Jutta Vo Quang from Freudenberg as she outlined the performance characteristics she believes are here to stay, all of which are designed to enhance the comfort of the wearer. And it is in functionality that one of the great opportunities of Athleisure lies, both in communication and innovation.

The recent athleisure conference was hosted by Dr Julie King, head of fashion for Northampton University and ASBCI event director, and was sponsored by Bureau Veritas, Lectra and Freudenberg. The full speaker line up included Graeme Moran from Drapers, Terence Senford from Boss Menswear, Jutta Vo Quang from Freudenberg, Jovita Balseviciene from Lectra, Helen Colebourn from Bureau Veritas, Angela Cody from M&S, Claire O’Neill from Lycra.

"Athleisure is where fashion and function meet and the convenience of the ‘wear anywhere’ legging is matched by the desire to buy into the latest mini trend or capsule collection. It’s hyper consumption v hyper collaboration. One thing is fuelling the other. Product cycles are shorter, production runs smaller, and product is more customised," said Terence Senford, head of men’s athleisure for Boss Menswear.

In such a dynamic marketplace, agility and adaptability are more important than ever, and the brands that can pivot in new directions as the opportunity arises will be the real winners. Speed is the name of the game, said Jovita Balseviciene from Lectra. Being the first to market with a wide range of quality products, priced right, is the key to success. (RR)

Fibre2Fashion News Desk – India

Must ReadView All

Pic: I Love Coffee dot Today / Shutterstock.com

Apparel/Garments | On 8th Jul 2020

GMAC appeals ILO to endorse EBA withdrawal postponement

Garment Manufacturers Association in Cambodia (GMAC) has today asked...

Pic: G-Star

Apparel/Garments | On 8th Jul 2020

Dutch firm G-Star RAW files for US bankruptcy protection

Dutch clothing firm G-Star RAW recently filed for Chapter 11...

Pic: Shutterstock

Apparel/Garments | On 8th Jul 2020

Turkey's apparel exports dip 28.76% y-o-y in Jan-May 2020

Apparel exports from Turkey decreased by 28.76 per cent in the first...

Interviews View All

Manuj Terapanthi, Texaura

Manuj Terapanthi

Transparent supply chain and fair trade will boost sustainable market

Deepak Jain, Baggout

Deepak Jain

We are using Facebook and Instagram to promote ourselves

Textile Industry, Head honchos

Textile Industry
Head honchos

Opportunity now to reimagine processes & systems in a digital environment

Marcus Hardelauf,

Marcus Hardelauf

Germany-based Textechno is one of the leading manufacturers of testing...

Prakhar Singh,

Prakhar Singh

Morgan Tecnica offers the largest and most modern range of solutions for...

Franco Ravazzi,

Franco Ravazzi

Italy-based Tessimenti E Orditi Tinti (T.O.T SRL) specialises in stocking...

Pranesh Sridharan & Berndt Koll, Lenzing

Pranesh Sridharan & Berndt Koll

The Lenzing Group produces Lenzing Lyocell and Modal cellulosic fibres of...

Kevin Nelson, TissueGen

Kevin Nelson

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Silke Brand-Kirsch, Schlegel und Partner GmbH

Silke Brand-Kirsch
Schlegel und Partner GmbH

<div>Schlegel und Partner is the market research and consultancy company...

Robert Brunner, Devereux

Robert Brunner

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Suman Nathwani, Suman Nathwani

Suman Nathwani
Suman Nathwani

<span style="font-size: 12px;">Designer Suman Nathwani talks about her...

Vaanee Bhatia, Gritstones Clothing

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

July 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search