>>
Home / Knowledge / News / Apparel/Garments / 'Consumers are becoming more aware of smart wearables'
'Consumers are becoming more aware of smart wearables'
10
Dec '16
Courtesy: Sensoria
Courtesy: Sensoria
Wearable market is evolving as consumers are becoming increasingly more aware and adopting smart garments, according to smart garments developer Sensoria. The market has progressed from innovators and early adopters to mainstream early and late majority. A report has also suggested that it will grow by 18.4 per cent in 2016, compared to last year.

“In terms of the innovation adoption curve, the market has progressed from innovators and early adopters to more mainstream early and late majority, which means that well over 50 per cent of the population has adopted the wearables market. Earlier this year, a Gartner press release predicted that worldwide wearable device sales would grow 18 per cent in 2016,” Davide Vigano, CEO and co-founder of Sensoria, told Fibre2Fashion.

Consumers were initially sceptical about sensor-embedded smart apparel developed by Sensoria, but the response to the technologically-enhanced garments has been positive lately.

“Once consumers realised that sensors embedded into the plantar area of the sock could accurately produce metrics attributed to running form, they were more likely to try and adopt the product,” added Vigano.

Talking about the challenges the company faced while developing their smart clothing items, Vigano said, “Initially, in the creation of our smart socks, we were unable to find the exact sensors that we needed in the marketplace. Therefore, we created our own proprietary textile sensors, which took longer than had anticipated and cost us a lot of resources. However, the effort was well worth it to deliver the best product possible to the marketplace in terms of accuracy, wearability and functionality.”

Sensoria is also in the process of looking for strategic partners to create more customized solutions and integrate its proprietary sensor in a range of clothing items.

“With the introduction of Sensoria Core, our revolutionary new technology platform, this embeddable technology will accelerate the integration of a broad spectrum of sensors with footwear and apparel products. We are looking for strategic partners with whom we can create customised solutions that deliver the metrics that are most important to their customers,” continued Vigano.

When asked to do some trend forecasting about the revolutionary changes in smart clothing in the decade, Vigano told us about the company's vision of a fully instrumented athlete featuring multiple sensors in each article of clothing, footwear and eyewear for measuring different metrics.

The company developing smart garments will continue to innovate and look for new opportunities in various verticals.

“We will continue to evaluate new market opportunities, their growth potential and competitive landscape to determine the best course of action. We are and will continue to remain a leading developer of smart garments and Internet of Everything (IoE) wearable solutions that improve people's lives,” he said. (KD)

Fibre2Fashion News Desk – India


Must ReadView All

Pic: Shutterstock

Textiles | On 24th May 2022

US textile & apparel exports up 13% in January-March 2022

The exports of textiles and apparel from the United States were up by ...

Pic: Shutterstock

Apparel/Garments | On 24th May 2022

As German economy foresees a shrink, Bangladesh's exports may reduce

As the German economy is at the risk of shrinking by 2 per cent this...

Pic: Shutterstock

Textiles | On 24th May 2022

China to initiate steps to keep major economic indicators stable

China will adopt a slew of strong and targeted measures to stabilise...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Quality & affordability to affect market acceptability of new fibres

Textile Industry, Head honchos

Textile Industry
Head honchos

Donating 20,000 N95 masks to hospitals & NGOs

Textile Industry, Head Honchos

Textile Industry
Head Honchos

Increase foreign exchange and create jobs

Aashumi Mahajan,

Aashumi Mahajan

The Luxe Maison is a premiere haute couture e-boutique established after...

Kristin Heckmann,

Kristin Heckmann

For the best clothing, Germany-based Hessnatur always looks for the best...

Liivika Lapp,

Liivika Lapp

Baltika Group, founded in 1928, is the leading fashion brand house in the...

Shaan Sethi, Jaanuu

Shaan Sethi
Jaanuu

Jaanuu, a vertically integrated e-commerce company, has reimagined the...

Hemant Bheda, Arevo

Hemant Bheda
Arevo

Arevo, based in Silicon Valley in California, develops technology to...

Tonny De Beer, PFNonwovens

Tonny De Beer
PFNonwovens

PFNonwovens (PFN) was established in 2018 by the combination of two...

Katie Gallagher, Label - Katie Gallagher

Katie Gallagher
Label - Katie Gallagher

An internationally recognised American fashion designer, Katie Gallagher’s ...

Anju Modi, Label Anju Modi

Anju Modi
Label Anju Modi

Filmfare Award winner for best costume designer,<b> Anju Modi </b>is...

Megha Kumari & Jigar Mali, Label Megha & Jigar

Megha Kumari & Jigar Mali
Label Megha & Jigar

New Delhi based label Megha &amp; Jigar blends India's unique handcrafts...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments

ESTEEMED CLIENTS

Etam Group Strategy Hong Kong Limited
DyStar India Pvt. Ltd
Varner AS Retail
EPCH
EMBEE CORPORATION
Istanbul Fuarcilik A.S.
Weitmann & Konrad GmbH & Co. KG
Newtech Textile Technology Development (Shanghai) Company Limited
Gloria Jeans
Target Corporation (MN)
Shanghai  Aige Exhibition Service Co., Ltd
Italian Trade Commission
Decathlon
Deckers Outdoor (Guangzhou) Consultant Co., LTD.
LC Waikiki
Lisa S.P.A.
Brandix Lanka Limited
Under Armour Global Sourcing Ltd
The LYCRA Company Singapore  Pte. Ltd
Sportswear Company Spa
Rayonese Textile Inc., Division de Culp Inc.
Messe Frankfurt Exhibition GmbH
Saurer Textile Solutions Pvt. Ltd.
NV Michel Van de Wiele
Meera Dyestuff Industries
THE BOMBAY DYEING ;& MFG.CO. LTD
SUZHOU TUE HI-TECH NONWOVEN MACHINERY CO.,LTD
Copenhagen Fashion Summit
Aquarelle Clothing Limited
Alison Hayes Romania
Aramark Uniform ;& Career Apparel, LLC
X-Rite Asia Pacific Limited (HK)
MAS Active / MAS Kreeda / MAS Bodyline
Palexpo SA
Marzoli Machines Textile s.r.l.
USTER
Puma
GHCL LIMITED
TESTEX AG, Swiss Textile Testing Institute
Bluestem Global Sourcing Limited
OVS Hong Kong Sourcing Ltd.
FESPA (Reigate)
Eurofins BLC Leather Technology Centre Ltd
PVH Corporation
IDH – The Sustainable Trade Initiative
Indo Tex
J ;& P Coats
Abit
Restoque S.A.
Landmark Group
EUROVET ASIA LTD
Sateri (Jiujiang) Fiber Co.,Ltd
Tradewind International Servicing
TÜYAP IHTISAS FUARLARI A.S.
Cat Tuong Real Estate Group Joint Stock Company
Centric Software
Walmart
Midas Clothing Limited
H. Stoll AG & Company KG
Tory Burch Hong Kong Ltd
Woolmark Services India Pvt. Ltd.
ZAITEX spa
Sainsbury's Argos Asia Limited
The LYCRA Company Singapore  Pte. Ltd
JES MEDIA, INC
Jiangsu Yingyang Nonwoven Machinery Company Limited
Officina Meccanica Dora Enrico Srl
Desigual - ABASIC, S.A.
Nihalani Events Management
KIABI
G-Star Raw C.V.
IKEA of Sweden AB
Lululemon Athletica Inc
Benetton Group
Recron Polyester from Reliance Industries Limited
Splash
Kornit Digital Asia Pacific Ltd
Gatsby Africa
DuPont de Nemours, Inc.,
Page Industries Limited (Bangalore)
GERBER TECHNOLOGY LTD.
CGS Inc.
BIMBA ;& LOLA SL
Lifestyle
Zünd Systemtechnik AG
Vardhman Textile Ltd
Amazon China
John Varvatos
Dow Silicones Corporation
Phong Phu international JSC (PPJ)
Savio Macchine Tessili S.P.A.
BRINKMANN GMBH
SYNERGIES HONG KONG LIMITED
Hela Clothing Pvt Ltd
Lottmann Communications
COTTON COUNCIL INTERNATIONAL
Mesdan SPA
Lenzing Aktiengesellschaft - India
Vianney Textil Hogar S.A. De C.V.
K AND D ITMACH EXPOSITIONS LLP
Gap International Sourcing Limited
Telangana State Industrial Infrastructure Corporation Limited (TSllC Ltd)
APLF Limited
UBM China (Shanghai)
Inter Expo Center Ltd.
Tommy Hilfiger
Itema Weaving (India) Private Limited
SHAHI Exports Pvt Ltd
Taiwan Textile Federation (TTF)
Thermore (Far East) Ltd.
International Sourcing Expo Australia
Pt. Peraga Nusantara Jaya Sakti
Thai Acrylic Fibre Company Limited
TESCO INTERNATIONAL SOURCING LIMITED
Jindal Worldwide Limited
Karl Mayer Textilmaschinenfabrik GmbH
Gokaldas Exports Limited
Lacoste (Wanchai)
Sportmaster Ltd.
Maceton Limited
Coats Digital Limited
Truetzschler India Private Limited
Hirdaramani International Export Private Limited
Green Fibre
Recron Polyester from Reliance Industries Limited
Kern – Liebers Textile
Grasim Industries Limited
Indofil Industries Limited - Specialty & Performance Chemicals Division
C;&A Sourcing International Ltd
Eastman Chemical Company
Bluesign Technologies Ag
FULGAR SpA
Lectra Technologies India Pvt Ltd.
Guess Europe Sagl,
China World International Exhibition Company Limited
Tchibo GmbH
ITMA Services Pte Ltd
Reiter India Private Limited
Infor (Hong Kong) Limited
Lenzing Aktiengesellschaft
Color Service s.r.l.
Helly Hansen Far East Ltd
Colours India Inc
Xtema - Thomas Lebherz Textilmaschinen
BTSR International S.P.A.
Haelixa AG
Arvind Limited
Chico’ FAS
Mayer & Cie. GmbH & Co. KG
Flainox S.r.l.
Brückner Trockentechnik GmbH & Co. KG
Calvin Klein
Chori Company Limited
Babyshop
Messe Duesseldorf
Esprit Europe Services GmbH
Rosset ;& Cia Limited
G.A.S. unternehmenskommunikation gmbh
Stahl Holdings B.V.,
IIGM Private Limited
BIANCA
Loris Bellini S.r.l.
BTC Textiles LLC
Permoda(Koaj/Armi/Pronto/Bkul)
International Textile Manufacturers Federation
Seasalt Limited
H;&M Hennes ;& Mauritz (Far East) Ltd
Datacolor AG Europe
Aleph Srl
NITI Aayog
Groz-Beckert KG
Thai Trade Center
IFF Media Ag - International Media Services
CSGIA(China Screen Printing & Graphic Imaging Association)
Zydex Industries
Groz-Beckert East Asia LLP
Rieter India Private Limited
Alix Partners
Boardriders Asia Sourcing Limited
Asos
HYOSUNG CORPORATION INDIA PRIVATE LIMITED
Shima Seiki Mfg. Ltd.
Nandan Denim Limited
TEXVALLEY MARKET LIMITED
VNU Exhibitions Asia
Applied DNA Sciences Inc
KAS Direct Sourcing
Tuyap Tum Fuarcilik Yapim A.S.
GIOVANNI BOZZETTO S.p.A.
Comasia Limited
The Top Form Brassiere Manufacturing Company Limited
N9 World Technologies Private Limited
Performance Days
Equinox Impex India
T.T. Limited
BIRLA CENTURY A DIVISION OF CENTURY TEXTILES AND INDUSTRIES
Huntsman (Singapore) Pte Ltd
Datatex Consulting Srl

May 2022

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search