"The aim of AAMEG is to address issues of the apparel industry, and develop an ecosystem that helps for the growth and to strengthen this sector as a whole, availing maximum benefits from the government. Textile has a strong base in Gujarat. Now, we need to focus towards developing the apparel industry in the state. We should organise more trade shows to create awareness about fairs and incentives available from the government. As an organisation, we plan to attract international brands and buyers to develop functioning with the apparel industries in Gujarat," said Meena Kavya, director of AAMEG during the inaugural address.

"The formation of AAMEG is a step towards the development of the apparel industries in the state. We expect AAMEG to identify the specific needs of the industry and develop a plan of action. The government is also prepared to make special policies for the garment industry if required. This is a buyer's market and the industries are required to be well-equipped to fight the cut-throat competition," added Patel.

Speaking of Gujarat Chamber of Commerce and Industry's outlook for the garment industry, president Bipin Patel said, "We need to enhance the growth by building a brand for the garment industry. Creating a brand will enable to make profit for a longer term. Such provisions should be made where profits are re-invested for innovation and infrastructural development.

"The biggest challenge of the garment industry is of re-invention. We can overcome these by adopting new methods and by aggressively promoting our products," said managing director of Sweet Dreams, Hitesh Ruparelia while sharing his professional journey with the participants. The first official television commercial of Sweet Dreams was also launched during the programme.

Speakers from various segments of the garment industry shared their experience and views on the development of garment industry in Gujarat. The event also recognised industries for their remarkable contribution in the garment industry. (RR)

Fibre2Fashion News Desk – India