'Response for Ecodown is overwhelming in the industry'

Ecodown, a new 100 per cent recycled synthetic down product eliminates animal cruelty while at the same time is reducing the plastic waste. The new Ecodown is the only durable thermal insulation in the market to be made from 100 per cent, postconsumer recycled PET bottles. It allows the reuse of a considerable number of bottles, which would have otherwise ended their useful life as waste in a landfill.

"At Thermore, we believe that durability, warmth and softness are key features that cannot be compromised with: insulated jackets must be warm and comfortable, and they are worn intensively and washed several times during their lifetime. Therefore, the first priority for us was being able to guarantee the same level of performance that all our products provide. This was especially challenging with recycled fibres from PET bottles, because of the different nature of the original chip used," a spokesperson from Thermore told Fibre2Fashion.

The first release of the new line of Thermore Ecodown will be in the collection for Fall Winter 2017. Thermore is also always working on improving its current products and developing new technologies and improve sustainability throughout its offer. "Although a jacket insulated with Ecodown is most likely cheaper than a down jacket, we don’t market the product as a cheap alternative to down, but rather as a sustainable, durable alternative. Why would you bother animals when you can have a better overall performance with a sustainable product?" said the spokesperson. (RR)

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Fibre2Fashion News Desk – India