151 mn Americans shopped on Thanksgiving weekend: NRF

30 Nov '15

4 min read

“Millennials have changed the game when it comes to Thanksgiving weekend shopping, making sure they were out early and often over the entire weekend in order to tackle their gift lists as well as their self-gifting lists,” continued Goodfellow.

When it comes to when people showed up to shop on Thanksgiving Day, the survey found nearly half (49.2 per cent) said they arrived at the store at or before midnight to begin shopping. More than half of those shopping in stores over the weekend said they shopped at a department store (53.6 per cent), and another 37.2 per cent said they shopped at a discount store. Nearly one-third (32.4 per cent) said they shopped at a clothing store and 35.1 per cent said they shopped at an electronics store.

Smartphone and tablet devices served as their own channel for holiday shoppers this year. According to the survey, 56.7 per cent of smartphone owners used their phone to research products, purchase holiday items, check in-store availability and other mobile shopping activities; 57.7 per cent of tablet owners used their device to browse holiday deals and purchase items, the release said. (SH)

Fibre2Fashion News Desk – India

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